Advance Driver Assistance Systems Market 2018 Global Major Key Players– Robert Bosch Automotive Steering GmbH, Delphi Automotive LLP, DENSO CORPORATION – Analysis and Forecast to 2023

Advance Driver Assistance Systems Market 2018

Advance Driver Assistance Systems Market – Segmentation

The global Automotive Turbocharger market is segmented in to 3 key dynamics for the convenience of the report and enhanced understanding;

Segmentation by Technology : Comprises Adaptive Cruise Control, Adaptive Front Lights, Intelligent Park Assist, Pedestrian Protection, Blind Spot Detection, Drowsiness Monitor, Head Up Display, Others

Segmentation by Vehicle Type : Comprises Passenger Vehicle and Commercial Vehicle

Segmentation by Radar Type : Comprises Radar Sensor, Lidar Sensor, Camera Sensor, Ultrasonic Sensor

Segmentation by Regions : Comprises Geographical regions - North America, Europe, APAC and Rest of the World.

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Advance Driver Assistance Systems Market: Regional Analysis

The market for advanced driver assistance systems is expected to grow in the North American region with an increase in demand for automobiles, majorly in the United States. Existence of major manufacturers in this region combined with availability of sophisticated technologies enables the advanced driver assistance systems market to flourish in this region.

In the European region, the market is expected to grow due to the boost in the home delivery sector. For the safe distribution of goods and efficient city transportation, original equipment manufacturers in the European region are focusing on the advanced safety features for these vehicles, which will be a major driver for market growth in the region. The U.K, Germany, and France account for a majority of the market share of advanced driver assistance systems in this region. The growth of the Asia-Pacific region can be attributed to the increase in adoption of passenger cars and therefore, the increase in adoption of ADAS in the passenger cars. The recent shift in the preference from mileage to vehicle looks and features is also expected to result in the high demand for advanced driver assistance systems. The global advanced driver assistance systems market is also expected to grow during the forecast period owing to increasing population, rapid industrialization and aggressive expansion of manufacturing sector.

Advanced driver assistance systems are systems that are developed to increase vehicle safety and enhance the driving experience. Advanced driver assistance are a combination of certain systems that alert the driver to potential problems. Adaptive features include automated lighting, adaptive cruise control, automate braking, incorporate traffic warnings, connect to smartphones, alert driver to other cars or dangers, keep the driver in the correct lane, or show what is in blind spots. The advanced driver assistance systems are completely dependent on the automotive industry. Thus, the increasing or decreasing demand for the automobiles, directly has an impact on the market for adaptive front light systems and other automotive driver assistance systems. The total four wheeler production for the year 2015 was approximately 90 million units and it is expected to witness further growth and reach more than 100 million units by the year 2020.

This results as a primary factor driving the advanced driver assistance systems market, as the interiors of the automobiles have gained prevalence in recent times with numerous technological developments and rapidly increasing disposable income among the consumers. Thus, the growth of the advanced driver assistance systems market is expected to go hand in hand with the automotive industry.

Recent stats show that despite 60% less traffic on the roads, more than 40% of all fatal accidents occur during the nights. In the recent times, decreased visibility due to darkness have resulted in alarmingly higher number of accidents. This is where the advanced driver assistance systems (ADAS) come into the picture. The ADAS technology not only focuses on improving the safety of the passengers, but also enable the safety of the pedestrians as well, by distinguishing obstacles using infrared (IR) or ultraviolet (UV) sensors.

With the only source of lighting in the darkness being the street lamps and the front lighting systems of the vehicles, there exists an increasing need for the ADAS. In addition, stringent government regulations regarding the safety of passengers has forced the automobile manufacturers to ensure the integration of safety features in automobiles (such as pedestrian detection and blind spot detection), which in turn has fuelled the demand in the global market.

The automotive industry as a whole is a capital intensive industry. The dynamic business environment and cut throat competition in the market constantly requires influx of capital to update their technology, in order to cope with increasing incidence of customization by the consumers. Development of hybrid vehicles, aesthetic features, and safety features require constant research & development support, thus resulting in extensive capital investment at a constant rate.

Initially, the manufacturers offered features such as climate driver assistance and blind spot detection among others, only in luxury vehicles, which resulted in completely alienating the majority of middle class individuals. In the current scenario, manufacturers are pushing for such feature driver assistance in entry level and budget vehicles at affordable rates in order to acquire a greater market share than their competitors. Such cut throat competition in the automotive industry requires massive investments at a regular basis, thus the high capital investment in the advanced driver assistance systems market is expected to act as a hurdle in the growth of the market due to significant entry barriers for new player which is expected to have a negative impact on the advanced driver assistance systems market.

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