Global Electronic Shelf Label (ESL) Market - Market Size Forecast and Industry insights | Arizton

According to the latest industry analysis by Arizton, the global electronic shelf label (ESL) market size is expected to reach around $1.6 billion by 2023, growing at an impressive CAGR of over 28% 2017–2023. The market research report provides in-depth market analysis and segmental analysis of the global electronic shelf label (ESL) market by the display, technology, end-users, and geography.

Electronic Shelf Label Market - Overview
The revolutionary changes in consumption patterns and trade flow across the world is propelling the growth of the electronic shelf label market. The economic development of different emerging countries such as India and China are attributing to the increase in retail consumption in these regions and driving the demand for technological innovations. The development of the retail industry with the advent of e-commerce and rising sale of consumables through stores, shopping marts, and supermarkets will have a positive impact on the global ESL market. The integration of latest technology to offer customers a seamless buying experience, increased range and assortment of goods, and added value in-store experience will create the demand in the electronic shelf label (ESL) market.

The urbanization, changing retail landscape, and rapid infrastructural expansion in emerging countries will augment the growth of the electronic shelf label (ESL) market. The advent of LED and e-paper displays and the usage of micro-displays in consumer applications will revolutionize the global electronic shelf market. The electronic shelf label (ESL) market is projected to reach revenues of more than $1,675 million and is expected to grow at a CAGR of over 28% during the forecast period.

Competitive Landscape

Pricer and SES Imagotag dominate the global electronic shelf label (ESL) market occupying around majority of the market share in Europe and APAC. The leading vendors in China are gaining traction in the market and boosting the competition in the global ESL market.The prominent companies in the global market are offering installation contracts with a multi-year arrangement that includes services such as the supply of tags, price, and supply analytics, POS hardware, and software to sustain the competition in the market. The advent of low-cost suppliers of micro-displays and labels from APAC will boost the competition in the global electronic shelf label market during the forecast period.

The major vendors in the global market are:

SES-imagotag
Pricer
Displaydata Ltd
Altierre Corp
DIGI

Other prominent vendors include E-Ink Holdings Inc, Samsung Electro Mechanics (SEMCO), Mirador Marketing, CEST Ltd, LG Innotak, NZ Electronic Shelf Label, Opticon Inc, Hanshow Technology, Pervasive Displays Inc., (PDI), and Wincor Nixdorf.

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Electronic Shelf Label Market - Dynamics

Market Growth Enablers

Volatile Commodity Costs Necessitating Need for Dynamic Product Prices
Declining Cost of Semiconductor Chips and Sensors
Declining Prices of Micro-displays
Imminent Retail Automation
High ROIs
Increased Consumer Expenditure in Emerging Economies
Global Increase in Minimum Labor Wages

Market Growth Restraint

High Fixed Costs Limit Adoption of ESL
E-commerce to Challenge the Brick and Mortal Retailing Model
Battery Life of Labels

Market Opportunities & Trends

Emergence and Prominence of Omni-channel and Retail Reality
Dynamic Pricing
Guided Purchase Modeled on Consumer Behavior
FDI to Disrupt Retail Environment in Emerging Countries
SKU Proliferation Warranting Need for Smarter Inventory Management
Rise in Environmental Awareness

Electronic Shelf Label Market – By Technology

RF and infra-red (IR) technologies are the most predominately used mode of communication in the ESL market

The electronic shelf label market by technology is classified into radio frequency (RF), infra-red (IR), Bluetooth enabled (BLE), and near field communication (NFC). The vendor facing technology was very popular in the ESL market and is expected to grow at a CAGR of more than 39% during the forecast period. RF technology dominated the vendor facing segment in 2017. RF communication has no line of sight issue, and there is no hindrance in the communication line. The ESL manufacturers are using RF to communicate with the base station and ESL tags, and range of the transmitter is inversely proportional to the frequency. The use of these communication devices will propel the growth of this market segment in the global electronic shelf label market.

Electronic Shelf Label Market – By Display

LCD screens to dominate the global ESL market during the forecast period

The display segment in the electronic shelf label (ESL) market is divided into LCD, EPD, and OLED. The LCD segment dominated the global ESL market accounting for around half of the total market share and is anticipated to grow at a CAGR of more than 29% during the forecast period. The rapid evolution of display technologies wherein the micro-displays have become cheaper, efficient, and smarter is driving the growth of the LCD display segment in the electronic shelf label market. The two major variants of LCD available in the global market are active and passive matrix displays. The cost-effectiveness of LCD displays is propelling the growth of this market segment in the global ELS market and create new opportunities for vendors to launch innovative products to gain a larger market share.

Electronic Shelf Label Market – By End-Users

Supermarkets and hypermarkets to generate the highest revenues in the global ESL market during the forecast period

The electronic shelf label market by end-users is segmented into supermarkets and hypermarkets, departmental stores, convenience stores, drugstores, and others. Supermarkets and hypermarkets dominated the ESL market share in 2017 and is expected to grow at a CAGR of over 27% during the forecast period. The adoption of self-service in supermarkets and hypermarkets is boosting the growth of this market segment in global ESL market. The wide availability of groceries, hardware, sports equipment, furniture, consumer appliances, computers, and electronics will boost the demand for ESLs in the supermarket and hypermarket segment during the forecast period.

Electronic Shelf Label Market – By Geography

Europe to dominate the market share in the global ESL market during the forecast period

The geographical segment in the global ESL market is divided into North America, APAC, Europe, MEA, and Latin America. Europe was the largest geographical segment in the global electronic shelf label (ESL) market accounting for more than 1/3rd of the total market share in 2017. France, UK, and Germany are the highest revenue generators in the global electronic shelf label market. The strong presence of domestic and multinational retailers is driving the growth of the ESL market in Europe. The increasing investments to warrant automation will transform the retail industry in the region and create new opportunities for ESL manufacturers during the forecast period.

Key Countries Profiled
The key countries profiled in the report are:

US
Germany
France
UK
China
Japan
Singapore

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Key Topics Covered are

9 Global Electronic Shelf Labels (ESL) Market

9.1 Market Overview

9.1.1 Market Size & Forecast

9.2 ESL Ecosystem

9.3 Porter’s Five Forces Analysis

9.3.1 Threat of New Entrants

9.3.2 Bargaining Power of Suppliers

9.3.3 Bargaining Power of Buyers

9.3.4 Threat of Substitutes

9.3.5 Competitive Rivalry



10 ESL Market By Communication Technologies

10.1 Market Overview

10.2 Vendor Facing ESL

10.2.1 Market Size & Forecast

10.2.2 Radio Frequency (RF)

10.2.3 Infrared (IR)

10.3 Customer Facing ESL





11 ESL Market By Display Type

11.1 Market Overview

11.2 Liquid crystal display (LCD): ESL

11.2.1 Market Overview

11.2.2 Market Size & Forecast

11.3 Passive Matrix Displays - TN LCD

11.3.1 Market Size & Forecast

11.4 Active Matrix Displays – TFT

11.4.1 Market Size & Forecast

11.5 E-Paper Display (EPD)

11.5.1 Market Overview

11.5.2 Market Size & Forecast

11.6 OLED

11.6.1 Market Overview

11.6.2 Market Size and Forecast



12 ESL Market By End-User

12.1 Market Overview

12.2 Supermarkets and Hypermarkets

12.2.1 Market Size & Forecast

12.3 Departmental Stores

12.3.1 Market Size & Forecast

12.4 Convenience Stores

12.4.1 Market Size & Forecast

12.5 Drugstores

12.5.1 Market Size & Forecast

12.6 Others

12.6.1 Market Size & Forecast



13 ESL Market By Geography

13.1 Market Overview



14 North America: ESL Market

14.1 Market Overview

14.2 Market Size & Forecast

14.3 Key Countries

14.3.1 US: Market Size & Forecast



15 EMEA: ESL Market

15.1 Market Overview

15.1.1 Market Size & Forecast



16 Europe: ESL Market

16.1 Market Overview

16.2 Market Size & Forecast

16.3 Key Countries

16.3.1 Germany: Market Size and Analysis

16.3.2 France: Market Size & Forecast

16.3.3 UK: Market Size & Forecast



17 MEA: ESL Market

17.1 Middle East: Market Size & Forecast

17.2 Africa: Market Size & Forecast



18 APAC: ESL Market

18.1 Market Overview

18.2 Market Size & Forecast

18.3 Key Countries

18.3.1 China: Market Size & Forecast

18.3.2 Japan: Market Size & Forecast

18.3.3 Singapore: Market Size & Forecast

18.3.4 Others APAC Countries: Market Size and Analysis



19 Latin America: ESL Market

19.1 Market Overview

19.2 Market Size & Forecast



20 Competitive Landscape

20.1 Market Overview



21 News and Developments


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