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Need to Create Awarness About Indian Horse Breeds

02-16-2018 12:44 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Communications Inc

/ PR Agency: Communications Inc
New Delhi, 14th February 2018: Horse Breeders from Gujarat, Rajasthan, Punjab, Haryana Delhi & Maharashtra have came together to foster an unbridled bond in raising awareness about the various breeds of Indian Horses. And for the first time, under the aegis of, create a digital database of Horses, Horse breeders and Horse enthusiasts.

The unanimous decision among all is that even though the Indian Horse breeds are known for their looks, hardiness, stamina and survival skills, the need of the hour is for the Indian Government to Initiate a dialogue around the preservation of Heritage and History of Indian Horses.

Shri Kushaldeep Singh Dhillon, Honourable MLA from Faridkot & Horse Breeder while unveiling said, “Something like this was the need of the hour today. While everyone talks about various other breeds of horses from across the world there is very little known about the various traits that the 9 breeds of Indian Horses possess. I am happy that the passion that everyone here has shown will ho a long way in the preservation of the Indian breeds of Horses”.

Mr Deepak Khanna, MD Alba Info Solutions Pvt. Ltd said, “ is a first-of-its-kind initiative in the country, where anyone interested in horses for any reason (Information or Business) can navigate the Google Map under the ‘Stud Farm’ tab on the website, to access a well classified information on the Horse owners, USP & Description of horses across the country. One can know about horse owners, study stud farms and get connected with them in a very organised manner under one Umbrella”.

The breeders and lovers who are present here have been in involved in this passion of raising and the upkeep of the horses since nearly 10 generations.

The Indian Horse breeds are of nine varieties. Not just are they a source of great pride in India – many of these breeds seem to be highly regional and possess a variety of bloodline strains.These include

• Bhutia originates from Sikkim and Darjeeling.
• Kathiawari – originating from Western India
• Manipuri Pony is a combination of Arabian and wild horses or Tibetan ponies.
• Marwari Originating from the Kathiawar region
Native to the Marwari region of India, the Marwari horse is a rare breed known for its hardiness and upturned ears. A Traditionally used as a cavalry horse.
• Spiti - primarily a mountain-based breed. It is an endangered breed
• Zaniskari – A small breed of mountain horse that comes from northern India. It originates from the Zanskar Valley in Kargil and is quite like Spiti horses. - It’s a sure-footed breed and can handle temperatures which drop as low as -40C
• Chummarti originated in the Chummarti valley of Tibet, they tend to be available in Himachal Pradesh.
• Deccani - prized possession of Dhangar women in Indian. Located in the Deccan plateau, these horses are used as general work horses. They transport cargo.
• Sikang - Isolated breed in Sikang that came on its own later.

Breeders expect the Government (both Central & State) to formulate policies pertaining to the following:

• Export of Horses – If trade of horses is legalized and regulated as the case across the world, it will open gates for Indian Horses to compete at the Global Level, since these Indian Horses have additional traits of beauty along with strength & speed.
• Insurance of Horses for Farmers- Since most of the horses today are raised for financial purposes, the breeders expect the government to provide with an insurance cover so that the farmers can be financially secure.
• Trade with ASEAN Countries- Export policies to Neighboring countries should be framed and given a kick start. For Instance, Bangladesh, Bhutan, and even Pakistan, all have a high demand for Horses.

All of these above steps will further motivate people.

This is just the beginning, with the passing of time; ‘’ will be translated in 7 languages to ensure ease of access of Information to Farmers and other regional Horse Owners, who are interested in horses across the country. is an informatory website that contains content (videos- horse riding tips, horse health and maintenance etc.) and various steps towards lead generation with the potential of converting into good business. So far 50 Stud farms have been registered on the website. Anyone, from a Celebrity to a Farmer, owning a horse and interested in Horse business (Buying/selling) Indian Horse breeds can register with the portal at INR 2500 per
horse for a year.

About Alba Info Solutions Pvt Ltd.
Alba Info Solutions Pvt Ltd. is the brain child of horse lovers Deepak Khanna and Kunal Chahar who realised the lack of cohesive information about Indian Horses, their conditions and trading limits. Both Entrepreneurs and enthusiastic individuals joined forces to use their personal skill sets and knowledge to create the first venture www.horsesofindia .com to enable India’s 1st digital database of Horses and breeders.

With a combined experience of over 100 years, consulting more than 300 Brands, we provide internal & external communications consultancy into various verticals. We are a creative team of writers, designers, builders, strategists, conversation-starters, storytellers. We are passionate about our clients and, through our Integrated Departments and Dedicated specialists, we are deeply informed about their businesses. Our motto is that ‘collaboration is the best way to succeed.’

A-210/4 Shahpur Jat, Hauz Khas, Delhi

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