Future of Public Cloud Market report categorizes global market on the basis of organization, services — Global Industry Insights, Trends, Outlook, 2017–2025

Public cloud refers to the standard cloud computing model based service provider that offers storage and applications for the general users over the internet, which are either available freely or on pay-per-usage basis. According to our analysis, industry is projected to witness growth of around 15% over the forecast period of 2017 to 2025. High scalability, cost savings, agility, simplicity, and better business growth prospects offered by these services is expected to provide huge attraction for organizations, which will in turn drive the demands for the industry.

High demands of these services for financial applications is expected to present considerable demands through the forecast
Increasing adoption of SaaS offerings, such as customer relationship management (CRM), human capital management (HCM), enterprise resource management and other financial applications have provided huge traction, specifically in the large organizations, over the past few years. Moreover, increasing inclination of the enterprise buyers towards adoption of the SaaS solutions will provide solid growth platform over the next few years. According to Coherent Market Insight research findings, around 45% of the large enterprise application adoption in the U.S. will comprise software-as-a-service or other such solutions that will present significant opportunities for public cloud market growth.

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IaaS is expected to go mainstream and provide significant growth opportunity through the forecast period
Most of the enterprises are faced with significant demands for cloud infrastructure for growing business operations and expansion, which requires major capital for development of these resources. Moreover, growing volume of data and compute intensive workloads owing to emergence of enterprise trends such as Bring your own device (BYOD), Choose your own device (CYOD), Internet of Things (IoT), and Artificial Intelligence (AI), is expected to create extensive growth for the public cloud market. No associated maintenance costs and efforts for infrastructure in conjunction with no requirement of long-term contracts, owing to pay as you go service will propel the industry growth.

Lack of customizability and weak data security are among the major challenges that may restrain the market growth
Clients adopting to these forms of service have no control over infrastructure or data, coupled with lack of privacy and integrity. Moreover, service level policies are completely enforced on the user by the service provider. Owing to large number of consumers sharing the same hardware resources, information security threats are more profound and vulnerable to security breaches and loss of confidential data. Lack of customizability of the services and total reliance of the business operation performance on the internet connectivity are few other challenges that will continue to hamper the overall industry growth through the forecast period.

U.S. is expected to continue its dominance in the public cloud market over the forecast period, primarily owing to major inclination of enterprises towards adoption of these solutions, and presence of chief industry participants in the region. Asia Pacific is expected to register significant growth rates owing to increasing business activities, development of infrastructure and high potential growth prospects in the countries that specifically include China, India, Indonesia and Thailand.

Chief industry competitors include Amazon Web Services (AWS), Salesforce, Microsoft, IBM, Google, CenturyLink, and Verizon Wireless, among few others. Industry is characterized by highly consolidated global presence, with four major players accounting for over 60% of the public cloud market share.

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