SMS Horse Racing Tips Added to JumpingJockey.com Portfolio

JumpingJockey.com has lauched an SMS (Short Message Service) service for its horse racing advisories.

Lay and back tips will be available via their SMS service, this compliments their online daily service which allows website visitors to view all tips instantly on the internet. SMS tips will also have multiple tips within the message, typically most tipsters put just one or two tips per message and send multiple messages, this is a practice that JumpingJockey.com is keen distance itself from.

Tim Mehmet, director comments: "many gamblers dont like commiting to a monthly service, they prefer to get the tips on the day, our 'online daily' service is a one time fee service, you pay once and access the tips for the day as many times as you want and thats it, if you want more you sign up again the following day. The 'SMS' customers can subscribe and unsubscribe for tips and if they choose they can also do this daily to prevent getting tips on days they dont want. Its important for our customers to stay in complete control which makes it important to us at JumpingJockey.com to provide people with what they want, not what we think they want".

The lay tips service will include short price lays (odds of 3/1 and below) and forecast favourite and second favourite lays based on tissue price as published by the Racing Post. This service achieved a 95% success rate for May 2006 with 65 tips, the yearly average is currently 88%. The short price lays service had an average of 83% for May with 35 tips and a yearly average currently around 80%.

The short price back (win) tips are used in two ways, either as information to avoid 'high risk' lays or as tips for win bets, the service last month achieved 53% success with over 80 tips, with a staking plan, such a high strike rate can create profits whilst allowing the layers to limit liabilites by avoiding these tips.

Tim Mehmet says: "as a favourite backer, you really only need one win per day, or if you have the funds, you can go a couple of days without a win, with a 1 in 2 strike rate you wont be waiting very long to profit. From a layers perspective, these tips are basically 50-50, to profit from laying you need tips with an 80+% success rate so typically you would lay a horse if it has a 1 in 10 chance of winning and avoid a horse that has a 1 in 2 chance of winning, avoiding these high risk lays effectively protects the betting bank which results in higher long term profits".

Value bet tips will also be bundled with the short price back tips, these tips are much fewer, they average around 5/1 odds, in May there were 16 tips with 5 winners, although a lower strikerate the odds are sufficently long to enable long runs without a win and still be profitable with level stakes.

For more information on the horse racing tips SMS service, visit www.jumpingjockey.com/racing/sms.php

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Notes to Editors

Jumping Jockey launched in January 2006. Its main activity is to provide a tipping service for UK horse racing and European Football/Soccer leagues.

Tim Mehmet
JumpingJockey.com
London, UK

This release was published on openPR.