APAC and Latin America to Present New Opportunities for Calcium Carbonate Manufacturers

The global calcium carbonate market is moderately concentrated. The top three players accounted for more than 35% of the market in 2012. Key players are expanding their businesses in emerging markets such as China, Asia, and South America, Transparency Market Research (TMR) finds in a new study. Companies such as Huber Engineered Materials, Mississippi Lime Company, and Minerals Technologies have gained a strong global presence in the industry. This is making it difficult for small players to get a foothold in the market, especially in Asia Pacific. Intense competition exists in the market in regions such as the U.S., which has large limestone reserves.

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Manufacturers are engaged in the development of newer technologies by which various products can be custom made to suit requirements of specific industries. Since there is no potential substitute for calcium carbonate, the threat from substitutes will remain low in the coming years. Procuring raw materials is a crucial factor for new entrants wishing to compete in the market. Overall, the low initial investment required for the production of precipitated calcium carbonate (PCC) and ground calcium carbonate (GCC) lowers the barriers for new entrants.

The extensive use of paper in the FMCG sector has boosted the paper industry, which in turn is benefiting the global calcium carbonate market. The demand for mineral loading levels of paper has been on a rise ever since 1980. Papers such as coated mechanical (CM), coated woodfree (CWF), uncoated woodfree (UCWF), and uncoated mechanical (UM) encourage the demand for calcium carbonate. Calcium carbonate is used to enhance the softness, texture, and brightness of cellulose-based products. While GCC is responsible for the brightness of paper, PCC provides opacity to it. As such, these fillers are important in the manufacturing of paper.

The plastic industry is another major application area of calcium carbonate. The plastic industry is growing and with it, the demand for calcium carbonate. GCC provides minute size and high brightness to plastics and PCC provides opacity and stiffness, thus driving their demand. The demand for calcium carbonate is also high from the construction industry. Calcium carbonate is one of the major raw materials used in cement, paints and coatings. On the other hand, harmful effects of excessive consumption of calcium carbonate will impact its demand in the pharmaceutical sector.

The establishment of new paper mills and increase in the use of mineral loadings are collectively driving the demand for GCC and PCC in Asia Pacific and Latin America. India, Brazil, and China are expected to be key contributors in the growth of the calcium carbonate market owing to the use of this mineral in the paperboard and construction industries. China is likely to witness high demand for paints and coatings, which will further drive the demand for the mineral in APAC. “The establishment of satellite plants in Latin America will further create a high demand for PCC,” states a TMR analyst. Thus, all these factors will create opportunities of growth in the calcium carbonate market.

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According to the report, the global market opportunity in calcium carbonate is expected to rise from US$19 bn in 2015 to US$25.01 bn by 2019. By region, Asia Pacific is expected to lead and account for 50.8% of the global calcium carbonate market by 2019. On the basis of product, the GCC segment led in the past and will continue to do so in the coming years. By application, the paper segment is expected to account for 41.0% of the global calcium carbonate market by 2019.

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