Press release
Leading Asian fashion retailer YesStyle.com proudly supports the 2009 Miss Asian America Pageant
Leading online fashion retailer YesStyle.com proudly lent its support to the 24th Miss Asian America pageant held August 8, 2009 at the Palace of Fine Arts Theatre in San Francisco, California. The competition drew 23 candidates from diverse backgrounds across the United States, all vying for the title of Miss Asian America 2009-2010. In the end, Amy Chanthaphavong of New York, New York won the coveted title.As one of the event's sponsors, YesStyle.com believes that creativity and culture are key to promoting a positive image of Asians, both in America and overseas. The online retailer's comprehensive collection of lifestyle and fashion products from designers across Asia brings awareness of Asian designs and brands to a global audience, promoting diversity through the universal language of fashion.
"Our participation in the 24th Miss Asian America pageant emphasizes our belief that Asians have a rich, colorful and vibrant culture that can be seen in our lifestyles," said Joshua Lau, founder and CEO of YesStyle.com. "From Hong Kong to Japan and South Korea, Asians are trendsetters when it comes to fashion that reflects a mix of the traditional and the contemporary. The Miss Asian America pageant believes in transcending borders, and YesStyle.com shares that belief."
Celebrating "Beauty, Elegance, and Culture", the Miss Asian America pageant has served as an advocate for the Asian community since 1985, supporting causes relevant to Asian Americans while expanding the role of Asians on the global stage. Besides promoting goodwill and a positive image of Asian Americans, the pageant organizers and participants continue to spread awareness about Hepatitis B and liver cancer, which affects as many as 1 in every 10 Asian and Pacific Islanders in America.
“Amy Chanthaphavong, our Miss Asian America 2009-2010, is a fashion design student at Parsons. It is fitting that YesStyle – a premier retailer of Asian fashion and lifestyle products – is a partner and our queen is a fashion designer," said Miss Asian America pageant founder Rose Chung. "I know that YesStyle will continue to support up-and-coming lifestyle trends in America and Miss Asian America is excited about YesStyle’s new ventures in the US.”
In addition to its online platform, YesStyle will be opening their first retail store in the San Francisco Bay Area in late September 2009. Newly crowned Miss Asian America Amy Chanthaphavong is expected to be in attendance for the opening festivities.
For further details, please contact Stefan Janssens, YesStyle.com Marketing Manager at stefan.janssens@yesstyle.com or visit http://www.yesstyle.com.
About YesStyle.com
Established in July 2006, Asian fashion retailer YesStyle.com offers a wide range of high-quality fashion, jewelry, accessories, and beauty products, all carefully selected by in-house stylists. YesStyle.com currently features more than 300 fashion brands from Tokyo, Seoul, Hong Kong and more, and launches over 20,000 new arrivals for fashion, jewelry, and beauty per season. Highlighting the latest trends and styles, YesStyle.com is dedicated to providing the best platform for designers and fashion brands to connect with international customers. YesStyle.com is the sister website of leading Asian entertainment retailer YesAsia.com, named as one of the "Top 50 Retail Sites" in the U.S. by Internet Retailer magazine.
About Miss Asian America Pageant
Founded in 1985 by former Miss Chinatown USA Rose Chung, the Miss Asian America Pageant (MAAP) is the longest running Asian American pageant in the United States. The internationally recognized pageant has been considered one of the premier events in the Asian American community for the past two decades. In addition to its yearly event, the pageant also holds regional competitions nationwide and is known for its scholarships for young Asian women and its contributions to community causes.
YESSTYLE.COM LTD.
9/F., Watson Centre, 16-22 Kung Yip Street, Kwai Chung, N.T., Hong Kong
Stefan Janssens
(stefan.janssens@yesstyle.com, tel. +852 2746 6573)
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