Liquid Dietary Supplements Market Prospects and Estimations Forecasted during 2017-2022
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Nutrition supplements available in fluid form, and that can be consumed to regulate body metabolism are known as liquid dietary supplements. Consumers that are unable to consume supplements in the form of solid tablets, thick gels, functional foods or capsules, opt for liquid dietary supplements. These supplements are easy to consume, and can be digested without rendering gastrointestinal inconvenience to the consumer.
Pacing lives of consumers in urban settings compel them to consume liquid dietary supplements on a regular basis. Sedentary activities also influence their choice of eating liquid supplements over solid substitutes. The demand for liquid dietary supplements continues to surge on the account of rising incidence of nutrition-related disorders. Increasing number of malnutrition and obesity among consumer communities is stabilizing the need for liquid dietary supplements. In the long run, companies partaking in the global market for liquid dietary supplements will be observing reformative transformation in the consumption of dietary supplements, a shift from tablets and capsules to fluids and syrups.
The liquid dietary supplements market is poised to grow to more than US$ 42 billion in the year 2022 from a value of under US$ 30 billion in 2017 – recording a CAGR of 7.4%.
Vitamins & Minerals and Botanic Segments Have Maximum Potential
The vitamins & minerals segment along with the botanic segment represent nearly 3/4th revenue share in the liquid dietary supplements market in terms of ingredients. There has been a noticeable trend towards botanic supplements recently that is proven by the high CAGR at which this segment is growing. The botanic segment should grow to reach nearly US$ 13 billion by the end of 2022. Vitamins & minerals will remain the largest segment in the liquid dietary supplements market for the foreseeable future and a market opportunity of almost US$ 20 billion is waiting to be tapped in this segment.
Focus on General Well-being Segment in Liquid Dietary Supplements Market
General well-being accounts for a quarter of the revenue by application in the liquid dietary supplements market by 2017 and it is on track to record a high CAGR of 8.2% for the five-year study period. With its health-conscious population, North America is the largest regional contributor to the general well-being segment in the liquid dietary supplements market. It is widely expected to retain its 1/3rd revenue share throughout the course of the forecast period. The bone and joint health segment is also quite important in terms of revenues. In contrast to general well-being, Europe comprises the largest market opportunity for bone and joint health with a market valued at nearly US$ 2.5 billion in 2022.
Pharmacies Largest Channel in the Liquid Dietary Supplements Market
Pharmacies consists of 2/5th revenue share by distribution channel in the liquid dietary supplements market for the year 2017 and key stakeholders are advised to focus their attention on this channel to reach their customers. Pharmacies are predicted to grow at a healthy CAGR during the forecast period. Europe and North America have the greatest number of pharmacy stores in the world and it would make sense for companies to cater to them before other regions in the liquid dietary supplements market.
Target Women over Men in the Liquid Dietary Supplements Market
The female demographic has a revenue share of almost 57% by end-user segment in the liquid dietary supplements market which is larger than that of men and senior citizens combined. The market opportunity in this segment is enormous, and it is predicted that manufacturers will target this segment during the forecast period. This trend is prevalent both in developed and developing countries. New mothers and women are actively managing personal and professional life are one of the largest users of liquid dietary supplements globally.
Overall, the global liquid dietary supplements market is expected to be driven by rising awareness about the role of dietary supplements in promoting health and well-being. The emerging middle class in China and India is a lucrative segment for manufacturers globally. It is expected that liquid dietary supplements manufacturers will look to consolidate their position in this market.
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Key Report Insights:
1- According to the report, more than 45% of liquid dietary supplements sold in the world in 2017 will be consisting of vitamins and minerals as key ingredients. The demand for botanical supplements, however, is expected to remain robust, during the forecast period.
2- In 2017, a little less than 10% of liquid dietary supplements consumed globally will be directed towards treating heart conditions. Health immunity application of liquid dietary supplements is slated to gain traction during the forecast period.
3- The report observes that pharmacies and drug stores will remain the largest distribution channels for liquid dietary supplements through 2022. In 2017, direct selling of liquid dietary supplements is anticipated to account for significant revenue share of the market.
4- Men as consumers of liquid dietary supplements will account to 20% of the global market value in 2017. Women will be observed as largest end-users of liquid dietary supplements.
5- Rising presence of sedentary lifestyles in the US and Canada is expected to prompt the need for dietary supplements that boost body metabolism. The report anticipates that North America will remain the largest market for liquid dietary supplements through 2022.
6- The liquid dietary supplements market in Europe is expected to grow steadily, creating an incremental opportunity of more than US$ 3.4 Bn by 2022 over 2017. During this period, increasing incidence of dietary problems among European consumers will play a pivotal role in boosting the sales of liquid dietary supplements.
7- The report also projects Asia-Pacific excluding Japan (APEJ) region at the forefront of global expansion of liquid dietary supplements market.
The report has also profiled companies such as Alphabet Holdings Company Inc., BASF SE, Koninklijke DSM N.V., Glanbia plc, E. I. du Pont de Nemours and Co., Amway Corporation, GlaxoSmithKline plc, Abbott Laboratories, Bayer Aktiengesellschaft, and Herbalife International as key players in the global market for liquid dietary supplements.
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