Oral Hygiene Market Proposals & Trends Leading to 5% CAGR Growth during 2017-2022
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Oral hygiene refers to the practice of keeping one's mouth healthy as well as free of ailments and bad odor. While cleaning and regular bushing of teeth is foremost for maintaining oral hygiene, undergoing monthly check-up is also suggested adherently by many dental experts. Dental problems can be easily prevented by following the oral hygiene guidelines recommended by dentists or oral care professionals. Dental decay or dental caries, periodontitis, and gingivitis are some of the most common dental disorders that are prevalent across the globe. Even in the ancient period, oral hygiene was considered important, traces of which is found in various excavations that reveal how the early civilizations used natural items such as porcupine quills, tree twig, chew stick, animal bone, and bird feather for cleaning teeth.
The global oral hygiene market is expected to grow at a healthy rate over the next couple of years. Increasing consumer awareness and rising demand for value-added products is reflecting favorable on the prospects of the market. In addition, multi-product offerings by companies is expected to further increase the global sales of oral care products. Sales of oral hygiene products are witnessing an uptick in developing countries, providing growth opportunities to manufacturers. From a market value of just under US$ 48 billion in 2017, the oral hygiene market is on track to grow to more than US$ 60 billion at the end of 2022 witnessing a CAGR of 5%.
3 Critical Insights from Fact.MR’s Oral Hygiene Market Forecast
· On the basis of products, the toothpaste segment is expected to account for the largest revenue share of the market. This segment is expected to grow at a CAGR of 4.5%. The toothbrush segment currently holds the second spot. The toothbrush segment is projected to account for nearly one-fourth revenue share of the product type segment by the end of 2017.
· Based of distribution channel, the hypermarket/supermarket segment is estimated to account for nearly half of the revenue share of the global oral hygiene market by 2017-end. This is primarily owing to increasing construction of hypermarket/supermarket in emerging countries such as India and China. Moreover, hypermarkets/supermarkets can accommodate massive stocks of oral products and also enable consumers to choose from a wide-range of options. Meanwhile, departmental stores will remain the second largest distribution channel for oral care products. The departmental stores segment is expected to surpass a market valuation of US$ 18,181 Mn over 2022, expanding at a CAGR of more than 5.2%.
· The oral hygiene market in Europe is expected to remain highly lucrative throughout the forecast period. The region’s market is expected to surge at a CAGR of over 5% between 2017 and 2022. This is primarily owing to factors such as existence of a large patient pool, rapid adoption of new oral care products and widespread prevalence of dental caries and other periodontal diseases in Europe.
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Toothpaste and Toothbrush Segment Dominate Oral Hygiene Market
It is hardly surprising that the toothbrush and toothpaste segment account for a three-fourth revenue share of the oral hygiene market by product type. The toothpaste segment will account for significant revenue share, which will amount to approx. US$ 6.6 billion by the end of 2022. The toothbrush segment also represents a very large opportunity in the oral hygiene market as it may exceed a value of US$ 10 billion in 2017 itself. As with toothpastes, Europe accounts for the largest contribution to the toothbrush segment and a CAGR of 4.8% makes it well worth the time and money of key stakeholders in the oral hygiene market.
Mouthwash and Dental Floss Necn and Neck in Terms of Revenue in Oral Hygiene Market
The mouthwash/dental rise and dental floss segment have over 10% revenue shares. Therefore, their market size is quite similar at the end of the forecast period. However, the dental floss segment exhibits a much higher CAGR than the mouthwash segment in the oral hygiene market and major companies are advised to devise their strategies taking this into consideration. While Europe is the largest regional contributor in terms of dental floss, the APEJ region could grow at a similar CAGR making it an exciting prospect in the long term.
Focus on Hypermarkets/Supermarkets in the Oral Hygiene Market
The hypermarket distribution channel comprises half the revenue share in the oral hygiene market and it is anticipated to retain its leadership position during the course of the forecast period. The hypermarket channel is estimated to grow at a healthy CAGR during the forecast period. Companies in the oral hygiene market could divert their attention towards supermarkets in the APEJ region as Europe and North America already have large supermarket chains. The strong emphasis on infrastructure development in APEJ should allow the regional supermarket opportunity to push past US$ 6 billion in 2022, boosting the size of the overall oral hygiene market.
Online Sales Channel the Future in the Oral Hygiene Market
The e-commerce revolution has well and truly arrived in the 21st century, but it doesn’t seem to have made much of an impact in the oral hygiene market. The channel presently consists of only 13% by revenue share by distribution channel in the oral hygiene market, but is likely to grow rapidly as improved internet connectivity across emerging markets in APEJ turn it from a future possibility to an everyday reality. A CAGR of 7% in APEJ is proof enough of this.
The global oral hygiene market will continue to be massively influenced by rising awareness towards maintaining health and well-being. Increase in the middle class population in China and India will create growth opportunities for global manufacturers. Evolving trends and ever-changing consumer behaviour will continue to put pressures on manufacturers to innovate.
Companies such as The Procter & Gamble Company, The Himalaya Drug Company, Unilever PLC, Lion Corporation, Henkel AG & Co. KGaA, Koninklijke Philips N.V., GlaxoSmithKline plc, LG Electronics Inc., and Colgate-Palmolive Company, are expected to remain active in expansion of global market for oral hygiene products through 2022.
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