Bigmouthmedia welcomes Microsoft Yahoo deal as a serious challenge to Google
Although details of the deal are as yet unclear, reports from numerous credible news outlets worldwide suggest that after many months of negotiation, the global giants are set to unveil an agreement that will see Yahoo sell search ads under Microsoft's nascent Bing brand. While estimates of the global market share the partnership will hold vary from 12% to 30%, Europe's largest independent digital marketing agency believes that the news will have a positive impact upon the industry.
"It's been 18 months since the rumour mill first started touting the possibility of a deal involving Yahoo and Microsoft, and the industry as a whole will be delighted to see what's become the search business' longest-running soap opera finally approaching a conclusion. The devil will be in the detail, but given the alarming dominance that Google has held over the market for so long, the prospect of a serious challenge to their position is good news for everyone," said Lyndsay Menzies, Chief Operations Officer at bigmouthmedia (http://www.bigmouthmedia.com/ ).
"Although the impact in the UK will be minimal, with the combined entity still only accounting for a market share of around 5%, competition in any market is good for consumers. If the partnership succeeds in growing their market share still further, the renewed challenge could force Google to become more competitive."
With the precise details of the agreement still a closely guarded secret, the news that Yahoo has finally succumbed to Microsoft's advances has spawned widespread speculation over the deal's possible ramifications. While the prospect of a serious competitor to Google's Adwords system is being touted as a move that could help push PPC advertising prices downwards, other commentators have suggested that the deal could force the search giant to reconsider its policy against paying commission to partner agencies.
"There are still more questions than there are answers about this deal, but If Yahoo's paid search ads are powered by Bing then we will have another credible search engine to consider for paid search budgets. That may result in some instability as bid management platforms adapt to cope with the new landscape, but it will help keep cost-per-click prices down," said Andrew Girdwood, bigmouthmedia's Head of Search.
"But if Bing is only going to supply Yahoo with organic results then it still means Yahoo is out of the search game. They'll not be developing their search engine, are unlikely to return to it and will in essence become an ad management platform - the long term effects of which remain to be seen."
Founded in 1997, bigmouthmedia is Europe's largest and most experienced digital marketing agency (http://www.bigmouthmedia.com/about_bigmouthmedia/overview/ ) and was rated the UK's #1 Search agency for Search Engine Optimisation (http://www.bigmouthmedia.com/products_services/search_engine_optimisation/ ) and PPC in the 2009 NMA Marketing Services Guide.
Bigmouthmedia's 200+ online marketing experts across 12 international offices maximise online brand exposure for our clients by means of integrated digital strategies incorporating SEO, PPC, Social Media Marketing, Affiliate marketing (http://www.bigmouthmedia.com/products_services/affiliate-marketing/ ), Display Advertising, Online PR and Copywriting.
Bigmouthmedia's multilingual digital solutions deliver outstanding ROI for over 300 world leading brands including British Airways, Tesco, ebay, Sky, Cisco, BT, Comic Relief, Barclaycard and Europcar.
Bigmouthmedia also provides up to date daily Digital marketing news (http://www.bigmouthmedia.com/news_information/industry_news/ ).
For further media information please contact
+44 (0)845 130 8992
This release was published on openPR.
Permanent link to this press release:
You can edit or delete your press release Bigmouthmedia welcomes Microsoft Yahoo deal as a serious challenge to Google here
News-ID: 90171 • Views: 1281
More Releases from bigmouthmedia
Bigmouthmedia's Fiona Robertson gets call up to the a4uexpo advisory board
Global digital media company bigmouthmedia has announced that its head of performance marketing, Fiona Robertson, has been appointed to the advisory board for the Europe's largest affiliate and performance marketing conference, a4uexpo. Fiona is only one of two agency representatives on the board and the position will see her take an active role in helping the fifth annual event, which will take place in London on 18-19 October, build on its
Bigmouthmedia chosen to run Fujitsu PPC campaign
Electronics giant Fujitsu has chosen bigmouthmedia, Europe's largest independent digital marketing agency, to lead its international PPC campaign. Fujitsu Technology Solutions GmbH selected the Edinburgh based search engine optimisation company following a multi-agency pitch. Bigmouthmedia will now lead the company's paid search advertising campaign in more than 25 countries worldwide, including Germany, France and the United Kingdom. David Hardy, bigmouthmedia group's international sales and marketing director, commented on the deal saying: "We're
Bigmouthmedia releases 2009 Digital PR survey
Bigmouthmedia's 2009 online PR survey has revealed that despite a marked rise in interest, the majority of the UK's leading public relations firms are still failing to get to grips with the world of online media. According to the latest updated survey of Britain's 100 leading press and public relations agencies, the number of PR firms offering online PR and social media services has undergone a sharp rise over the last
Bigmouthmedia responds to European attack on digital marketing
More Releases for Yahoo
Global Digital Media Market 2017: Sony, Microsoft, Yahoo, Apple, Google
The report entitled Global Digital Media Market 2017 delivers the comprehensive and in-depth research analysis of the key regional industry standing of the Digital Media market on a global level. This report especially focuses on the core regions such as North & South America, Europe, Africa, South & Middle East Asia and Australia and also the key countries like (USA, Canada, UK, France, Germany, Russia, India, China, South Korea and
Global Internet Advertising Market 2017 - Yahoo, Facebook, Alphabet, Baidu, Micr …
This Global Internet Advertising report represents the mainly focused key purposes, which includes various tasks such as to identify, predict, and explain the global market. The markets which are based on the several aspects such as solution, organization size, service, deployment mode, vertical and region have been thoroughly studied. Every sub-segment has been deliberately scrutinized by through this report to concern the growth trends of individual, future prospects and
Apurimac Media and Yahoo! Inc. Partnership
Apurimac Media and Yahoo! Inc. partner to bring compelling online marketing solutions to South Africa. CAPE TOWN, SOUTH AFRICA, 1st April 2008 -- Apurimac Media, a leading South African-based digital ad sales and marketing company, today announced a new strategic partnership with Yahoo! Inc. that will enable local advertisers to reach millions of Yahoo! users in South Africa. Through the partnership, Apurimac will act
B2K RAPPER LIL FIZZ FEATURED ON YAHOO! MUSIC
Los Angeles- Hip-Hop and R&B superstar Lil Fizz of the multi-platinum group B2K is the latest artist featured on Yahoo! Music, the popular site’s vast entertainment network. His song L.O.V.E. U is currently available through www.music.yahoo.com for digital download. L.O.V.E. U is a smooth R&B driven track dedicated to all the ladies who love Lil Fizz. This exclusive preview with Yahoo! Music sets the pace for the release of
Black-Mold-Remediation.com Announces Partnerships with Google and Yahoo
Leading information provider Black-Mold-Remediation.com, announced today that they have officially joined forced with Google and Yahoo to promote suppliers for the industry. Over the past months, big changes have been occurring at the offices of Black-Mold-Remediation.com. A new design, new articles and helpful guides for homeowners, and now a new addition to the site. “We will now be offering our visitors the ability to see companies in their area that can service
Yahoo previews new search advertising platform
The world's second largest search engine is to renew its new search engine advertising platform. Dubbed "Project Panama," the new system is planned for launch in the last three months of 2006, according to ClickZ News. John Kim, product marketing vice president at Yahoo!, promised delegates at the Search Engine Strategies conference that the new interface will be more intuitive for advertisers. "What's changing is that this new platform will be much