openPR Logo
Press release

eMotion - Psychogeographic Museum Cartography

07-22-2009 05:23 PM CET | Arts & Culture

Press release from: Ubisense



Swiss Academy of Art and Design together with Ubisense integrate precise real-time location and biometric sensors to research art museum experience

In a unique setting at the Kunstmuseum St. Gallen in Switzerland, the Basel Academy of Art and Design has implemented a solution which monitors museum visitors as they move through the exhibition, providing new insights into emotional and cognitive reactions to art objects

Dortmund, St. Gallen, July 22 2009 - eMotion is a multi-faceted research and media art platform combining the disciplines of art sociology and art psychology, art administration and art pedagogy, curatorial practice and museum research, media art and performance.

“The museum experience is analysed from a psycho-geographical perspective, encompassing the emotional, cognitive and physical effects upon viewer reception, and how those factors influence the implicit decision making processes of visitors”, explains Dr. Martin Troendle, the eMotion project initiator and manager.” Methodologically, the project sets in motion a trans-disciplinary platform integrating both scientific and artistic modes of ‘knowing’ and strategies of dissemination, directly within the museum”.

Upon registration at the art museum entrance, visitors receive a special glove which contains biometric sensors and a Ubisense active location tag. The visitors respond to a series of questions regarding their familiarity with and expectations of the exhibition as well as biometrically relevant data such as whether they smoke cigarettes or have just drunk a cup of coffee. The art exhibition is equipped with 20 Ubisense sensors which record the positions of the visitors as they move among the exhibits to an accuracy of 15cm and at a sampling frequency up to 4 times per second. In parallel, the heart rate and electrical conductivity of the visitor’s skin is measured and transmitted to a central server which records and analyses the results. At the end of the exhibition, the visitor can view the results on a table top plasma screen. Statistical data on the most viewed objects and the aggregate motion patterns of visitors is presented audio-visually in a number of innovative ways.

“We are delighted with the performance of the Ubisense tracking system”, declares Roland Waespe, director of the Kunstmuseum St. Gallen. “Our museum building presents a number of architectural challenges for radio based systems and we have been impressed with the reliability and precision of the system in this environment.”

eMotion is a research project at the Institute for Research in Art and Design, University of Applied Science Northwestern Switzerland, Academy of Art and Design and has been generously supported by the Swiss National Science Foundation and Ubisense. “We are very grateful to Ubisense both for the financial support and the dedication of the professional team which helped this project become such a success”, adds Troendle.

More information can be found at

About Ubisense
Ubisense is the world leader in Precise Real Time Location Systems, providing enterprise business automation by tracking people and assets with unmatched accuracy, and enabling visibility and control of previously intractable business challenges. With over 350 customers in 25 countries, Ubisense is revolutionising industries today, visit:

Meike Porrmann
Freie-Vogel-Str. 393
44269 Dortmund

+49 231 99955 500

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release eMotion - Psychogeographic Museum Cartography here

News-ID: 89170 • Views: 978

More Releases from Ubisense

Ubisense and Atlas Copco Industrial Technique enter development partnership
Cambridge, UK / Stockholm, Sweden Nov 6th 2009 Ubisense, the world Leader in precise Real-time Location Systems, and Atlas Copco Industrial Technique, the world-leading provider of industrial productivity solutions, are collaborating in the research and development of real-time locations systems for industrial tooling. "Collaborating with the world's leading precise real-time location system provider will allow us to continue to develop innovative solutions for our customers who wish to significantly increase their
Eximia launch MeerKat at ID World in Milan and complete installation of Ubisense …
Eximia launch MeerKat at ID World in Milan and complete installation of Ubisense Precise Real-time location system for AIitalia. Eximia, the Italian RFID solution specialists will launch and will be demonstrating its MeerKat solution based on the world leading Ubisense RTLS at the international exhibition and conference ID World in Milan on 3-5 November. Italian airline Alitalia has contracted RFID specialist Eximia to deploy a solution at its Rome Airport facility
Ubisense announces global re-seller partnership with Out Board
Out Board have been appointed principal global re-seller for the entertainment and presentation technology sectors by Ubisense, the Cambridge UK based leaders in precision real-time location systems (RTLS). The move follows on from Out Board's substantial successes with their own audio showcontrol application of the Ubisense technology, TiMax Tracker, which tracks actors and performers around stage to automatically localize their amplified audio signature via real-time control of the TiMax2 SoundHub audio
Ubisense ramps up in Australia and New Zealand
"Ubisense introduce Australian First: Tracking the precise real-time location of your most valuable assets - applications in Materials Handling and safety - at The Safety and Material Handling Show in Sydney Oct 27-29" Ubisense will present and demonstrate its industrial applications on stand H50 at the Sydney Safety and Material Handling Show held on October 27-29. Staff will be present to introduce visitors to the world's leading precise real-time

All 5 Releases

More Releases for Art

Georgia. Art for Architecture
Soviet Modernist Mosaics from 1960 to 1990 While buildings in the style of Soviet modernism in Georgia have received global recognition for several decades, the artworks created for architecture during this period – monumental, decorative mosaics – are still waiting to be discovered and appreciated internationally. These glorious, colourful mosaics were, and still are, an independent yet inseparable part of the architecture in Georgia. They express the function of the respective
Contemporary…and sustainable art!
Luigi Pecci Centre Mitsubishi Electric Hydronics & IT Cooling Systems, through its brand Climaveneta, supplied the air conditioning system for the rebirth of the Luigi Pecci Centre, in Florence. After 6 years of construction and being closed for 3 years, The Luigi Pecci Centre for Contemporary Art has once again reopened in Autumn 2016. It is the first institution in Italy to be built from scratch with the specific intent to exhibit,
Art Bengaluru’s International Art Auction
Includes artworks of celebrated International artists & unique lots including sculptures, coffee tables, chairs and other collectors’ items. Bangalore, India, Friday - August 24th, 2012 -- ‘Art Bengaluru 2012’ ( ), South India’s premier festival for contemporary art and culture, presents an iconic event as a part of its celebrations – an International Art Auction ( ). The Auction, being presented by well-known auctioneer - Angira Arya, will take
Photography Art Contest Announced by Art Gallery
Jupiter, Florida - September 13, 2011 -- Light Space & Time Online Art Gallery announces a Juried Art Contest with an “All Photography” theme for the Month of September 2011. All photographers from around the world are called upon to make online submissions with the winners being included in the gallery’s October 2011 online art group exhibition. Light Space & Time encourages entries from all photographers regardless of where they
Got Art?
HEY – listen up! We have some exciting news!! We’re having a CONTEST! We are looking to find one talented artist to create our T-Shirt Design. DEADLINE: December 1, 2010 – Winner announced December 31, 2010 We’re selecting 12 artists to display on our 2011 Calendar. The Top 3 Artists will be profiled with their entry on our fan page and voting will be open to everyone on Twitter and Facebook! That's right;
Call for Mail Art
Artists from around the world are invited to send mail art* on the theme Global Warming: A Hot Time in the Old Town! Pieces should be no larger than 8” x 10” (inches) and received by May 15th. All work received will be exhibited from May 24th to June 22nd. A reception will be held on June 14th for Sacramento’s 2nd Saturday festivities, during which many galleries