Press release
Automotive Flooring Market to Witness Growth Acceleration During 2017-2027
The interiors were once given second priority in the automotive world. The glory and glamour resided in sleek, attractive metal sheets that formed the exterior of the vehicle. However, the tradition has evolved and changed radically. Technology has completely transformed what carmakers can do with interiors. Various factors, especially the rise in autonomous driving will change how customers spend time in the cabin. For the next coming ten years, the interiors of cars will change tremendously. Owing to this fact, the demand for innovative automotive flooring market is increasing year on year. These days, automotive flooring materials come with more durability, scratch & mar resistance, grain definition, low gloss and the ability to stand average temperature changes without failure.
Over the years, automotive flooring has continued to exhibit strong prospects for growth and market penetration. North America and Western Europe have increasingly become a key center for global brand developments and innovation, making them ideal places to develop new carpets with innovative technology.
Automotive Flooring Market: Dynamics
Increasing demand for automotive vehicles coupled with the rise in demand for spacious vehicles is increasing the demand for automotive flooring carpets. Moreover, rise in demand for cars from BRIC countries is also supporting the demand for automotive flooring market.
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However, immense pressure from governments to reduce the weight of vehicles to achieve stringent fuel economy may negatively impact the market. These days, the OEMs are putting pressure on suppliers to make light weight and innovative carpets/mats at a reduced cost. Additionally, switching from a tuft to a needle punch product can increase the weight of a typical D segment floor system by more than kilos. Also, the tufted materials are more expensive owing to the high cost of raw materials.
Automotive Flooring Market: Trend/Outlook
With the continued pressure from the automotive industry to reduce cost and improve quality of vehicle by consumers, OEMs are continuously looking for alternate options that do not sacrifice quality. The direct result of this pressure has been the evolution of tufted polyethylene terephthalate (PET) carpets for cars. This innovation allows suppliers to provide OEMs with improved quality material performance with reduced cost. Nowadays, consumers and OEMs are becoming more sensitive towards environment friendly materials and are looking for alternatives to be incorporated into today’s consumer products. These carpets fulfill the requirement of customers without sacrificing the quality.
Nowadays, more and more customers are demanding green automotive flooring. The price of automotive flooring also depend on oil prices. There is a high correlation between polymeric commodity products and oil refineries. Fibre/yarn and OEMs suppliers depend heavily on oil products. Therefore, new interest is being expressed in oil products, such as PTT (poly tri - methylene terephthalate), PLA (polylactic acid) and PET recyclates. At the same time, traditional suppliers of polyamide (PA) yarn are attempting to indicate the “greenness” of their respective products. Moreover, stringent regulations led by CAFE and European Legislation (EC) are pressuring the OEMs to make fuel efficient vehicles.
Automotive Flooring Market: Segmentation
On the basis of vehicle-type, the automotive flooring market can be segmented into:
PC (Passenger Car)
LCV (Light Commercial Vehicle)
HCV (Heavy Commercial Vehicle)
On the basis of sales channel, the Automotive Flooring market can be segmented into:
OEM
After Market
On the basis of product type, the Automotive Flooring market can be segmented into:
Carpets
Mats
On the basis of material, the Automotive Flooring market can be segmented into:
Polypropylene
Polyurethane
Nylon
Rubber
Others
On the basis of process, the Automotive Flooring market can be segmented into:
Needlepunch
Non needle punch (Tufted)
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Automotive Flooring Market: Market Participants
Examples of some of the market participants identified across the value chain of the Automotive Flooring market are:
Apache Mills, Inc.
Autoneum Holding Ltd.
Conform Automotive
Corry Rubber Corporation
Derby Fabricating Solutions, LLC
Faurecia SA
Freudenberg Performance Materials
HP Pelzer Automotive System Inc.
Synova Carpets, LLC
Toyota Boshuku Canada Inc.
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