New Service Offers Product Placement Contact Database

LA CANADA, CA (May 5, 2006) – Spotlight Branding is the newest offering from the premier media list company for public relations professionals and business owners, The Gift List. They have consolidated industry contacts for film, television and gaming on one searchable online database for product placement and branded entertainment opportunities. It is the first of its kind for the industry.

“Reaching beyond the traditional 30-second spot, we are entering a new wave of marketing and promotions: product placement,” explains Amy Bates Stumpf, president of Spotlight Branding (www.spotlightbranding.com) and The Gift List (www.giftlistmedia.com). “It is important for marketing professionals to gain direct access to the right contact before it’s too late. That is why we developed this database.”

Product placement can be as simple as strategically placing a product on the set or as developed as integrating a particular brand into the script. In both cases, the audience reach is larger than any print medium and the effect on sales can be equally as dramatic.

Spotlight Branding continually updates their online database of contacts looking for specific products to include in their productions, including direct contact names, outlet details, shooting schedule, deadlines, product preferences, and more. It allows subscribers to gain the exposure they need without wasting time.

“Let’s face it, Hollywood has always been an inside-track industry. Getting inside information doesn’t come easily to most outsiders. Our research is done by film and television professionals, and managed by a twenty-year veteran of the business.” says Stumpf.

“We’ve been doing media research for years and understand the value of old fashioned leg work,” she explains. “We’ve interviewed each and every contact in person so you’re guaranteed accurate, complete and current data every time you log in.”

The Spotlight Branding yearly subscription is available for $549.

For more information about Spotlight Branding or The Gift List, call (818) 790-0775 or email amy@spotlightbranding.com.

****
The Gift List is a comprehensive resource of national and regional magazines, daily newspapers, news syndicates, wire services, national network television, cable and syndicated television, and national radio. The Gift List speaks directly with each outlet to get detailed data that is not found anywhere else: story themes, product features, deadlines, submission preferences, photography requirements, cross references, and more. We deliver contacts for U.S. and Canadian magazines, newspapers, television, newswires and radio, as well as the Internet. Lists include: The Gift List for Holiday 2006, Holiday for Canada, Holiday for the Internet 2006, and Moms, Dads & Grads 2007.

Gift List Media
1711 Lila Lane
La Canada CA 91011
818.790.0775
Amy@giftlistmedia.com
www.giftlistmedia.com

Shannon Cherry
Cherry Communications
518.248.6592

This release was published on openPR.