Press release
Find the best price with a snapshot
Find the best price with a snapshot
No longer do you need to type the name of a sought-after product into a search field. For the first time, it is possible to compare the price of an item using a photo. Imagine standing in front of a discounted DVD rack and wondering if the "super-slashed sale price" really is a true bargain. Anyone looking to compare prices has had to either pound the pavement or shop around online. Spontaneous comparisons were not feasible. However, times have changed: one of the leading Swiss websites, price comparison engine comparis.ch, now enables iPhone and Android users to compare prices by taking a picture of the requested item. kooaba's image recognition technology recognizes the product and triggers the comparison at comparis.ch.
The service offered by comparis.ch applies to iPhone and other mobile phones using Google’s operating system Android. This service supports price comparisons of CDs, DVDs, Blu-Rays and as of July books and computer / video games.
At present the software recognizes over 2 million articles, by the end of July it will increase to over 7 million. "Price comparison has never been easier, thanks to the interaction of various innovative technologies. Comparing prices pays off, as the savings can be substantial," explains Mr. Ralph Weber, Product Manager of price engine comparis.ch.
Comparis.ch developed a similar application for the Android operating system. Therefore, Android-phone owners can also benefit from this cutting edge technology for price comparisons of books, CDs, DVDs, Blu-ray and games. In addition to the image search, the application for the Android-phone includes a barcode scanner. This extends the search for price comparisons to EAN-barcodes as well.
Swiss Know-how
Comparis.ch bases its image search on technology developed by the Swiss company http://www.kooaba.com.
kooaba is a spin-off of ETH Zürich (Swiss Federal Institute of Technology, Zürich). The company specializes in image recognition. "We are especially pleased to put into effect the new image search function provided by our Swiss partner kooaba," commented Weber on the collaboration.
Free-Download
The comparis.ch price comparison application for books, music, movies and video games can be downloaded for free in Apple’s App Store
(http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=299589959&mt=8) and on the Android market.
comparis.ch is the leading Swiss Internet comparison service. On comparis.ch, consumers can compare rates and services of health insurances, insurances, banks, telecom providers, property, cars and con-sumer electronics easy and fast. Thanks to the comparis.ch comparisons and ratings, consumers can directly change to the provider with the best price-performance ratio.
comparis.ch was founded in 1996 by the economist Richard Eisler. His idea of offering consumers a fast premiums comparison in the jungle of the health insurance market proved to be successful. Since then, over 500,000 persons have changed their health insurance provider via comparis.ch. Thereby, people changing their health insurance save over 300 million francs per year.
Comparis AG
Ralph Weber
Product Manager
Telefon: 044 360 34 00
E-Mail: media@comparis.ch
www.comparis.ch
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