Press release
Over The Top Market To Hit US$ 158.4 Bn In 2025
The Insight Partners
Connected devices in the developing regions worldwide are experiencing a decrease in their prices, making it affordable for most of the population. This has resulted in allowing a huge mass of population with access to online entertainment using their smart devices. Also, government and telecom companies in many developing economies are investing in updating their broadband infrastructure further, propelling the growth of OTT market in the developing economies.
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The OTT market has experienced high growth and adoption rate in the last few years and is also expected to experience a significant growth and adoption rate in years to come. One of the major reason for high adoption of OTTs are steady shift of user towards OTT service over tradition Pay-TV subscription with growing use of smart phones and other mobile devices. Increasing ubiquitous and speed of broadband connections facilitating OTT content and video delivery growth globally are providing ample opportunities for the players operating in the global OTT market. Digital ecosystem creates a splurge of huge amounts of data transfer that is possible only after the availability of higher bandwidths. These factors are enabling OTT providers to deliver efficient services to the users’.
The global OTT market has been segmented on the basis of content type into VoIP, text and images and video. Additionally, this market is also segmented on the basis of platform into smart devices, gaming consoles, set-top box and laptops, tablets & desktops. Furthermore, the revenue model segment of the OTT is bifurcated into digital advertising, subscription, rental and others. Geographically, the global OTT market is segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA) and South America (SAM).
China are expected to witness rising adoption of OTT cables due to various government initiatives taken in these countries for the development of internet infrastructure. The key players profiled in the report are Akamai Technologies, Inc., Amazon.com, Inc., Apple, Inc., CBS Corporation, Inc., Facebook, Inc., Google, Inc., HBO NOW, Hulu L.L.C., Netflix, Inc. and Roku, Inc. among others.
The report segments the global OTT market as follows:
Global OTT Market – By Content Type
VoIP
Text and Images
Video
Global OTT Market – By Platform
Smart Devices
Gaming Consoles
Set-top Box
Laptops, Tablets & Desktops
Global OTT Market – By Revenue Model
Digital Advertising
Subscription
Rental
Others
Global OTT Market – By Geography
North America
U.S.
Canada
Mexico
Europe
France
Germany
Italy
Spain
U.K.
Rest of Europe
Asia Pacific (APAC)
Japan
China
India
Australia
Rest of APAC
Middle East & Africa (MEA)
Saudi Arabia
South Africa
U.A.E.
Rest of MEA
South America (SAM)
Brazil
Rest of SAM
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Email: sales@theinsightpartners.com
About The Insight Partners:
The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We are a specialist in Technology, Media, and Telecommunication industries.
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