Global OTT Services Market: Rising Demand for Online and Cloud Services to Make OTT Services Indispensable
OTT services are delivered over internet service provider’s channel, however, they don’t have any involvement in the planning or provisioning of service. As these services are directly offered to consumers ‘over the top’ of internet service provider’s network, they have derived the name - over the top services. In response to the proliferation of smartphones and their compatibility with OTT applications, the demand for OTT services is poised to rise exponentially in the coming years. Likewise, affordable rates of high speed mobile internet has bolstered the adoption of OTT market at large.
Over the Top Services Market ,Over the Top Services Market share,Over the Top Services Market Industry
The OTT service providers have emerged as tough competitors for telecom service providers and cable operators. The mobile network operator messaging revenue has already declined to a great extent in the last five years and the impact has started to show up in their voice revenues as well. Also, the number of cord-cutters and cord trimmers has gone up due to on-demand media content available and reasonable rates as compared to traditional cable operators.
The global OTT services market was valued at US$ 925.87 Bn in 2016 and is forecasted to expand at a CAGR of 16.4% from 2017 to 2025, reaching a value of US$ 3,538.04 Bn in 2025.
Obtain Report Details @
On the basis of business model, the market is segmented into premium and subscriptions, adware, and ecommerce. The premium and subscription business model segment emerged dominant with a share of nearly 48% in the overall market in 2016. The segment earns revenue from fixed fee that the customer pays to download and access their application. The memberships or freemium turned premium service applications are also part of premium and subscriptions’ business model. Revenue generated by the premium and subscription segment is expected to increase owing to the increase in revenue of OTT media content and cloud service applications. The adware business model that earns revenue from advertisements on OTT applications is also expected to contribute for the OTT market. The ecommerce business model earns revenue from sales of its own products and services.
E-services that comprise of e-learning, e-health, e-business and e-commerce was the largest application segment in terms of revenue in the OTT services market in 2016. The e-services segment is also anticipated to hold its foremost place throughout the forecast period. Media content and cloud services are also expected to produce higher revenues in the forthcoming period owing to quick content and service on demand made available through high speed internet at a reasonable price.
Get accurate market forecast and analysis on the OTT Services Market. Request a sample to stay abreast on the key trends impacting this market@
North America led the OTT services market in 2016 and is expected to remain dominant throughout the forecast period 2017 to 2025. The primary drivers for the growth of OTT services market in North America region are the highest mobile internet penetration levels as compared to other regions with internet speed from 13.1 Mbps to 14 Mbps in the U.S.A and Canada. Apart from North America, Europe and Asia Pacific are expected to experience significant growth in the OTT services market during the forecast period. TMR forecasts the OTT services market in Asia Pacific to exhibit the highest CAGR of 16.1% between 2016 and 2023.
Based on end use, the global OTT services market can be bifurcated into personal and commercial segments. Among end-use verticals, the commercial segment emerged dominant in the OTT services market. Within the commercial segment, the ecommerce sector held the largest share of 32.6% in 2016. Apart from ecommerce, the media and entertainment, IT, education, and healthcare held considerable share within the commercial segment. This trend is expected to continue prevailing in the coming years owing to the increasing application of OTT in media and entertainment, and ecommerce.
Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. We have an experienced team of Analysts, Researchers, and Consultants, who us e proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.
Each TMR Syndicated Research report covers a different sector – such as pharmaceuticals, chemical, energy, food & beverages, semiconductors, med-devices, consumer goods and technology. These reports provide in-depth analysis and deep segmentation to possible micro levels. With wider scope and stratified research methodology, our syndicated reports thrive to provide clients to serve their overall research requirement.
Transparency Market Research
90 State Street, Suite 700
Albany, NY 12207
USA – Canada Toll Free: 866-552-3453
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Global OTT Services Market: Rising Demand for Online and Cloud Services to Make OTT Services Indispensable here
News-ID: 526147 • Views: 570
More Releases from TMR - Research Reports
Pulmonary Drugs Market is Expected to Reach US$ 28,082.1 Million by the End of 2 …
According to the research report, the global pulmonary drugs market is expected to be worth US$ 28,082.1 mn by the end of 2024 as compared to US$ 48,039.7 mn in 2015. Analysts calculate that the global market will plummet at a CAGR of -6.3% during the forecast period of 2016 and 2024. The market will thrive as the demand for combination drugs is anticipated to remain on the rise during
North America Ventricular Assist Device Market is rising to a valuation of US$ 1 …
According to TMR, the opportunity in the North America market for VADs, which stood at US$0.4 bn in 2015, is likely to expand at a healthy CAGR of 9.20% between 2016 and 2024 and increase to US$1.07 bn by the end of the forecast period. The destination therapy (DT) segment has been reporting a greater application of VADs than the other two indication segments. It is expected to remain the
Dental Membrane and Bone Graft Substitutes Market to rise to US$ 922.6 Million b …
Transparency Market Research notes that innovation and expansion into emerging regions have served these companies well in strengthening their hold in the dental membrane and bone graft substitutes market. For instance, Switzerland-based Geistlich Pharma AG - a global manufacturer and supplier of dental products and devices - expanded its operations in Sydney, Australia and New Delhi, India in 2016. The global dental membrane and bone graft substitutes market is expected to
Human Vaccines Market is Estimated to Reach US$ 72.5 Billion by 2024
The global human vaccines market was valued at US$28.3 bn in 2015 and is estimated to reach US$72.5 bn by 2024, registering an 11.2% CAGR during the forecast period. By age group, pediatric vaccines accounted for a 57.5% share in the global human vaccines market in 2015. Adult vaccines, on the other hand, are expected to expand at a 13.2% CAGR from 2016 to 2024. Based on product, the pneumococcal segment
More Releases for OTT
Reinventing Digital Media, Video Delivery and OTT With Blockchain
Everyone today is talking about blockchain and the potential it has to transform the way we communicate and do business. For industries like banking and finance the use of blockchain appears to be straightforward: securing transactions and locking down communications, but what does it mean for digital media and video? Muvi has released a white paper that details how blockchain technology has the potential to solve Media and OTT industry’s long-standing
OTT Services Market - The Increasing Application of OTT In Media and Entertainme …
The global over-the-top (OTT) services market has been projected in a report by Transparency Market Research (TMR) to witness a rising count of players focusing on inorganic growth strategies such as acquisition of smaller players to gain a competitive edge. However, some of them could also concentrate on improving their product portfolio to attain a position of strength in the market. Google, Apple, and Netflix are among the leading players
OTT Services Market: Rising Demand for Online and Cloud Services to Make OTT Ser …
Global OTT Services Market – Snapshot OTT services are delivered over internet service provider’s channel, however, they don’t have any involvement in the planning or provisioning of service. As these services are directly offered to consumers ‘over the top’ of internet service provider’s network, they have derived the name - over the top services. In response to the proliferation of smartphones and their compatibility with OTT applications, the demand for OTT
OTT Services Market: Rising Demand for Online and Cloud Services to Make OTT Ser …
On account of comprising several international and regional players, the global over the top (OTT) services market exhibit a highly fragmented vendor landscape. With established players expanding their footprint across the world, regional companies are finding it increasingly difficult to compete with them in terms of quality, features, and price advantage. According to Transparency Market Research (TMR), several international companies are likely to grow inorganically in the coming years by
OTT Services: Collaborative Regulation Can Promote Internet Neutrality
The explosive growth of over-the-top (OTT) services has disrupted the telecommunications market by boosting competition and by creating a phenomenal traffic load on the transport pipes of ISPs. Network providers are using traffic differentiation to manage the increased volume and distribute the cost of additional capacity, which has raised equal-access concerns among online content and service providers and consumers. As many governments around the world strive to address the issue,
OTT Video In Asia-Pacific: 4G Networks To Boost OTT Growth Across Diverse Market …
OTT video markets in Asia-Pacific differ largely due to demographic and economic factors and the telecom landscape. Markets with high adoption rates of pay-TV, fixed broadband and mobile broadband see the most robust and innovative OTT ecosystems. In South Korea and Singapore, where smartphone and pay-TV penetration rates exceed 80%, there are OTT services that function as linear and SVoD TV-everywhere complements to traditional pay-TV services. These have evolved either