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Lighting as Strong as the Sun: Oval-Shaped PERMA-TENSE™ Reflector SUN-MOVER™ with Extra Permanent Tension

07-07-2009 03:03 PM CET | Media & Telecommunications

Press release from: California Sunbounce

/ PR Agency: winklerbleisteiner
NO POTATOE CHIPPING ANYMORE

NO POTATOE CHIPPING ANYMORE

Garlstorf near Hamburg, Germany, July 2, 2009 ----- No potatoe-chipping anymore - The German–light-modulating-photographic-equipment-manufacturer CALIFORNIA SUNBOUNCE™*, just introduced a revolutionary pop-up reflector with tension like a drum skin. Two built-in handles, German elastic hem and an oval frame made of German spring steel make the PERMA-TENSE™* effect which keeps the reflective screen under permanent tension. The SUN-MOVER™* is perfect for professional and serious amateur photographers. It is completely manufactured in Germany.

The fantastic original design, created by John Russell Ritson in 1977, has been dramatically improved by the CALIFORNIA SUNBOUNCE™ design team. „PERMA-TENSE™“ is the new name for the synergy effect of the CALIFORNIA SUNBOUNCE™ frames and the elastic material, which keeps the reflective screen under permanent tension when in use: All spring-steel frames tend to revert to a relaxed and comfortable position, they do not have any punch and they are not efficient anymore. The SUNBOUNCE oval PERMA-TENSE™ design has a screen just small enough to hinder the frame form reverting to this relaxed and comfortable position, kepping it alert and extremely tense. The oval PERMA-TENSE™ with it’s German elastic hem for greatest elasticity, becomes strongest when provoked to action. The SUN-MOVER™ folds up within seconds to a 1/3rd of its size for convenient transportation.

Designed by a photographer for photographers, the CALIFORNIA SUNBOUNCE™ SUN-MOVER™ can control the quality of light and redirect it into darker areas. With the SUN-MOVER™, no extra lighting or staff is required. The two built-in handles and the permanent tension enable the photographer to hold the SUN-MOVER™ himself while shooting. As for portrait photography, the model can hold it in her/his hands in order to eliminate unwanted shadows and frames. Photographers can even eliminate the need for a tripod by leaning the SUN-MOVER™ against their knees or other objects. The SUN-MOVER™ material is of very high quality. The original SUNBOUNCE zebra/white screen produces slightly warm light whereas the silver/white screens produces neutral light.

Perfect handling

The SUN-MOVER™ is lightweight and as small as 85x79cm (33.46x 31.1 inch). It is easy to unfold and fold up; it fits neatly into it’s carrying case. Under very windy conditions, the two built-in handles can increase the permanent tension of the steel frame. Wolfgang-Peter Geller, professional photographer, driving force and owner of CALIFORNIA SUNBOUNCE™: „The SUN-MOVER™ is perfect for all photographers who want a small, lightweight and easy to handle tool in order to gain their individual style and aesthetics. A folding device in its own carrying case, the SUN-MOVER™ conveniently accompanies every shooting. Traditional pop-ups often potatoe-chip under windy conditions or after extended use. Such a bent surface can not control any light; the result is uncontrolled and stray light. The SUN-MOVER™, with it’s original SUNBOUNCE screens, made of the best reflecting material, is a perfect tool for professional photographers and serious amateur photographers. For the first time ever, professional photographer can take advantage of the handy technique of a PERMA-TENSE by still being able to control light professionally; and serious amateur photographers will get to know the sensational possibilities of professional photographic light controlling equipment.”

Price and Availability

The SUN-MOVER™ is available at CALIFORNIA SUNBOUNCE™, Germany and its dealers. Suggested retail price for the original SUNBOUNCE silver/white screen is 79 Euro and for the zebra/white screen 89 Euro. Interested dealers throughout Europe, the US and other countries are welcome to contact CALIFORNIA SUNBOUNCE™ under info@sunbounce.com (www.sunbounce.com; www.sunbounce.com/usa).

About CALIFORNIA SUNBOUNCE™: CALIFORNIA SUNBOUNCE™ develops, manufactures and distributes photographic accessories and light modulating equipment. The company is based in the little town of Garlstorf near Hamburg, Germany. It was founded in 1999 by the internationally well-known photographer Wolfgang-Peter Geller. Geller had been a press-, commercial-, travel- and fashion-photographer; in 1972 he won the World Press Photo Award. He began his career at the Hamburg newspaper „Hamburger Abendblatt” while he was still studying law. He has worked for many well-known international brands and companies such as AGFA, KODAK, ZEISS, BAYER and POLAROID. Numerous covers (over 10,000 covers for the Harlequin Romances are his work) also contribute to his personal success story. While shooting under challenging conditions in California, Geller developed his own reflector, which he named CALIFORNIA SUNBOUNCE™ for where it was born. The system has been patented worldwide and continues to be marketed by Geller himself. CALIFORNIA SUNBOUNCE™ is a revolutionary mechanical lighting system consisting of many moduls which can be put togehter individually. The system enables photographers and filmmakers to modify existing light – day or night – in order to gain perfect shooting conditions. The reflectors, diffusors and blockers are all very well-designed, ruggedly constructed (aluminium frame and best quality fabrics); they are lightweight and versatile (different kind of panels for any kind of light effect) and are 100%-compatible with accessories. SUNBOUNCE systems are mostly produced in Germany, from where they and other products are distributed worldwide. Additionally, CALIFORNIA SUNBOUNCE™ works with a network of international distributors and certified partners. Authorized dealers are posted on the company’s website www.sunbounce.com. US customers interested in SUN-MOVER™ go to www.sunbounce.com/usa.

CALIFORNIA SUNBOUNCE, Siems Twieten 4, 21376 Garlstorf am Walde, Herr Ulrich Götze, goetze@sunbounce.com, Tel. + 49 4172-961142

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