Press release
Over-The-Top (OTT) Content Market Predicts to Hit CAGR of 14.5% Between 2016 and 2026
Over-the-top content (OTT) is the delivery of audio, video, images, and other media over the internet and bypasses traditional content distribution. OTT services are mostly related to communication and media and are generally lower in cost than traditional methods of content delivery. Forms of current usage of OTT include OTT voice via VoIP for local and long distance calls, video chat / conferencing, pure (short) messaging, social networking and retailing, and OTT video services. According to Future Market Insights analysts, increasing penetration of high speed data networks, increasing mobile subscriptions, rising adoption of mobile connected devices, and new features and advanced capabilities in smartphones are some of the major factors driving the growth of the global OTT content market. Additionally, attractive pricing and more content options along with favourable regulations are some other factors propelling the growth of the global OTT content market.
Request for Sample @ https://www.futuremarketinsights.com/reports/sample/rep-gb-2070
Segmentation highlights
The global OTT content market is segmented on the basis of Content Type (VoIP, Text and Images, Music Streaming, Video); Revenue Model (SVOD, AVOD, TVOD, Others (User generated content, Linear OTT, and TV everywhere)); and Device / Platform Type (Desktop and Laptop, Gaming Consoles, OTT Streaming Devices, Smartphones and Tablets, Smart TVs, Others (Internet blue ray players)).
The Video content type segment accounted for a relatively high revenue share and was valued at US$ 24.4 Bn in 2015. This segment is expected to remain dominant through 2026
The AVOD revenue model segment accounted for a relatively high revenue share and was valued at US$ 17.3 Bn in 2015. This segment is expected to remain dominant through 2026
The Smartphones and Tablets device / platform type segment accounted for a relatively high revenue share and was valued at US$ 19.1 Bn in 2015. This segment is expected to remain dominant through 2026
Request for Table of Contents @ https://www.futuremarketinsights.com/toc/rep-gb-2070
Regional analysis
The global OTT content market is segmented into the seven key regions of North America, Latin America, Western Europe, Eastern Europe, APEJ, Japan, and MEA. The North America OTT content market accounted for a relatively high revenue share of the global OTT content market and was valued at US$ 21.4 Bn in 2015. This high value share can be attributed to the availability of high speed internet connectivity, high penetration of smartphones, high disposable income, and presence of several well-established OTT content providers in North America. The APEJ OTT content market is anticipated to register high Y-o-Y growth rates throughout the forecast period and this market is projected to be the most attractive market in the global OTT content market in terms of revenue.
Vendor insights
Some of the top companies operating in the global OTT content market include Akamai Technologies, Amazon.com Inc., Apple Inc., Facebook Inc., Google Inc., IBM, LeEco, Limelight Networks, Microsoft Corporation, and Netflix Inc. Several Indian companies have also entered the OTT content market in a big way. Some of the Indian OTT content market players include Star India Pvt. Ltd., Zee Entertainment Enterprises Ltd., Spuul, Eros International Plc., and Viacom 18 Media Pvt. Ltd. Top OTT content market players are developing innovative marketing and distribution channels to enter and rule untapped markets.
Report Overview @ https://www.futuremarketinsights.com/reports/over-the-top-ott-content-market
ABOUT US:
Future Market Insights (FMI) is a leading market intelligence and consulting firm. We deliver syndicated research reports, custom research reports and consulting services, which are personalized in nature. FMI delivers a complete packaged solution, which combines current market intelligence, statistical anecdotes, technology inputs, valuable growth insights, an aerial view of the competitive framework, and future market trends.
CONTACT:
616 Corporate Way, Suite 2-9018,
Valley Cottage, NY 10989,
United States
T: +1-347-918-3531
F: +1-845-579-5705
Email: sales@futuremarketinsights.com
Website: www.futuremarketinsights.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Over-The-Top (OTT) Content Market Predicts to Hit CAGR of 14.5% Between 2016 and 2026 here
News-ID: 859582 • Views: …
More Releases from Future Market Insights
Japan Caramel Food Colors Industry Outlook to 2036: Strategic Insights for R&D, …
The Japanese caramel food colors market is on a steady growth trajectory, with demand projected to rise from USD 11.2 million in 2025 to USD 28.4 million by 2035, registering a CAGR of 9.8%. The initial phase of the forecast period (2025-2030) anticipates a steady increase in demand, reaching approximately USD 17.8 million by 2030, driven by the expanding use of caramel colors across confectionery, dairy, and baked goods.
The market's…
Comprehensive Analysis of the Japan Butter Flavor Market: Technology Evolution, …
The demand for butter flavor in Japan is projected to rise from USD 16.1 million in 2025 to USD 29.4 million by 2035, reflecting a steady compound annual growth rate (CAGR) of 6.2%. This growth is underpinned by increasing adoption across bakery products, confectionery items, and dairy-based preparations, as manufacturers seek to enhance taste experiences and deliver authentic dairy character in a wide range of food offerings.
The Japanese bakery and…
Japan Casein Peptone Market Deep-Dive 2026-2036: Strategic Forecasts, Market Ent …
The demand for casein peptone in Japan is projected to grow steadily, reaching USD 27.1 million by 2035, up from USD 20.6 million in 2025, reflecting a compound annual growth rate (CAGR) of 2.8%. During the early forecast period (2025-2030), demand is expected to rise from USD 20.6 million to approximately USD 23.6 million, supported by its widespread applications in biotechnology, pharmaceuticals, and food industries. Casein peptone continues to play…
Global Boride Powder Market Size, Share & Forecast: High-Growth Segments, Value …
The global boride powder market is valued at USD 19.7 billion in 2025 and is projected to reach USD 32.2 billion by 2035, advancing at a steady 5.0% CAGR over the forecast period. This upward trajectory reflects increasing adoption of boride-based compounds in aerospace technology, high-temperature processing environments, and advanced coating applications, where exceptional thermal stability, corrosion resistance, and mechanical strength are essential for operational performance and product reliability.
Key Market…
More Releases for OTT
OTT Content Market
The emergence of the live streaming trend and virtual reality technology is a great opportunity for major players to develop innovative offerings in the OTT content market. An increase in the adoption of high speed broadband, along with the increasing demand for smartphones and smart televisions is contributing to the growth of the OTT content market. Players in the market are continuously upgrading their product portfolios to meet the increasing…
Over the Top (OTT) Content
Market Overview
The Global Over The Top (OTT) industry hit a significant mark in the year 2017. The sector was valued at $97.43 billion in the year 2017 and is expected to grow at a compound annual growth rate of 16.7% between the years 2018 to 2025. By the year 2025, the industry is expected to cross an astounding figure of $332.52 billion marks. The massive growth opportunities have excited investors…
Over the Top (OTT) Services Market - Reluctance of Customers to Spend on OTT Ser …
The global over-the-top (OTT) services market has been projected in a report by Transparency Market Research (TMR) to witness a rising count of players focusing on inorganic growth strategies such as acquisition of smaller players to gain a competitive edge. However, some of them could also concentrate on improving their product portfolio to attain a position of strength in the market. Google, Apple, and Netflix are among the leading players…
Global OTT Services Market: Rising Demand for Online and Cloud Services to Make …
OTT services are delivered over internet service provider’s channel, however, they don’t have any involvement in the planning or provisioning of service. As these services are directly offered to consumers ‘over the top’ of internet service provider’s network, they have derived the name - over the top services. In response to the proliferation of smartphones and their compatibility with OTT applications, the demand for OTT services is poised to rise…
OTT Services Market: Rising Demand for Online and Cloud Services to Make OTT Ser …
On account of comprising several international and regional players, the global over the top (OTT) services market exhibit a highly fragmented vendor landscape. With established players expanding their footprint across the world, regional companies are finding it increasingly difficult to compete with them in terms of quality, features, and price advantage. According to Transparency Market Research (TMR), several international companies are likely to grow inorganically in the coming years by…
World OTT Video Market 2017 - Telecom Operators, Mobile Operators, Broadcasters, …
The study on OTT Video market presents a comprehensive overview of the global OTT Video market and delves into discussing the growth drivers, restraints, and potential opportunities. It provides an executive level blueprint on the market, with key focus on evaluating the market trends exhibited in the emerging regional markets. In a coherent chapter-wise format the report presents the historical data and statistics of the market and evaluates how the…
