Water Purifier Market Size, Segments, Growth and Trends by Forecast to 2023

Water Purifier Global Market Overview:
Water purifiers are equipment which are mainly used to remove biological contaminants, harmful chemicals, bacteria, suspended solids, toxins, fungi and other such impurities from contaminated water and making it safe for drinking. Since last decade, water purifiers have become a major necessity for urban population in developing economies. Owing to increase in the level of water pollution, the role of water purifiers have grabbed much attention among population.

According to a report by World Health Organization, in every 21 seconds a child and 3.4 Million people globally dies every year due to water-borne disease. Hence, this has created a growth in the demand for clean and consumable water which are free from various hazardous chemicals and heavy metals. The global Water Purifier Market has also been influenced by various other growing factors such as increase in the disposable income of consumers and new product development for launching and cost-effective purifiers with at par efficiency. Deteriorating quality of water in the developing economies due to industrialization and urbanization are resulting in various water-borne diseases which has augmented the growth of water purifier market globally. The declining water quality is also due to dumping untreated sewage, chemicals, garbage from industries and agriculture into the water bodies. For instance, presence of heavy metals like lead, zinc, copper, cobalt, cadmium, nickel, chromium, molybdenum, and magnesium in water can cause kidney stones and blood disorders. The demand for water purifiers have shoot up exponentially in the last decade attracting giants like Panasonic and LG to launch their own water purifiers.

Due to huge customer base and high levels of water pollution the countries in the Asia Pacific region such as China and India are likely to gain immense opportunities in water purifier market in the coming years. Furthermore, Increased awareness about the hazardous effects of water-borne diseases and new product launches is expected is to lead the market. Whereas, North America is expected to be the second largest market due to developed countries such as U.S., Canada etc., where the market is expected to be driven by the factors such as new technological innovations and increased research and development by the manufacturers. However, in comparison to developed countries like the U.S., water purifiers still have a long way to go in developing economies.

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Key Players:
Best Water Technology Group (Austria), Brita Gmbh (Germany), Tata Chemicals Limited (India), Eureka Forbes (India), Aquasana (US), Hindustan Unilever (India), Panasonic Corporation (Japan), GE Water & Process Technologies Inc (US), Kent RO System Ltd (India) and LG Electronics (South Korea) are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Water Purifier Market.

Water Purifier Global Market Segmentation:
The scope of global water purifier market is segmented into three major segments which are explained below:

By Technology
• Gravity Purifier
• UV Purifier
• RO Purifier

By End-User
• Commercial
• Residential

By Channel of Distribution
• Retail stores
• Direct Sales
• Online

Industry News
In June, 2017 – AO Smith, an American based and renowned manufacturer of water purifiers planned to expand its water purifier segment in Indian market. The company planned to launch its products in 17cities across country. The major reason behind this product launch is that, India has become a major market for the water purifier as the demand for clean water among the customers have increased very rapidly. Moreover, the municipal water in India is not very much purified, hence, people are more conscious about intake of water. Therefore, AO Smith has taken a good initiative to meet the current market demand. However, the presence of established players in Indian market would be a major challenge for AO Smith to meet their targets.

In April, 2016 - India's leading air conditioning and commercial refrigeration company, Blue Star Limited announced to enter into a new residential water purifier business segment with the launch of new range of stylish and premium products. The company initiated this launch for residential purpose but still have a plan to enter into the commercial water purification system as well. For the global water purifier market, this could be a positive move of blue star as they have come up with a premium range of water purifier.

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Water Purifier Global Market Competitive Analysis:
The global market for water purifier is characterized by the presence of many global, regional, and local vendors. The market is highly competitive with all the players competing to gain market share. Intense competition, rapid advances in technology, and frequent changes in government policies, are the key factors that confront the market growth.

Moreover, the market leaders such as Best Water Technology Group, Brita Gmbh, Eureka Forbes, Hindustan Unilever are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, product launch, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.

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This release was published on openPR.