Global Tablet Market, Industry Analysis and Opportunity Assessment, 2017–2026

The global tablet market is projected to register a CAGR of 20.6% in terms of value and 9.1% in terms of volume during the forecast period 2016-2026. A growing adoption of e-commerce as a mainstream distribution channel and the rise of Android based tablets is likely to inflate the global tablet market value in the next 10 years. In terms of value, the global tablet market is anticipated to have a healthy incremental opportunity during the forecast period.

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Increasing consumer purchasing power and overall economic development expected to boost market growth

An increase in the disposable income and subsequently a rise in consumer purchasing power has led to the adoption of tablets among a wider class of society and this is likely to fuel the growth of the global tablet market over the forecast period. Emerging markets such as India, China, and Brazil are also showing increasing adoption of tablets and this is another key driver for growth of the global tablet market. Further, there has been a strategic shift in consumer usage patterns – today tablets are used not only for entertainment but also for official purposes and in e-commerce transactions. This has positively impacted the revenue growth of the global tablet market in the last few years and this trend is likely to continue in the coming years. Another factor boosting market growth is the availability of low-cost tablets with advanced operating systems.

Market segmentation

The global tablet market is segmented on the basis of Product Type (Detachable, Slate); Operating System (Android, iOS, Windows); Screen Size (Below 8 inch, 8 inch and above); End Use (Consumer, Commercial); and Region (North America, Latin America, Western Europe, Eastern Europe, APEJ, MEA, and Japan).

Detachable product type expected to register a comparatively high CAGR over the forecast period

The Detachable product type segment is estimated to be valued at US$ 78.57 Bn by the end of 2016 and is expected to register a CAGR of 22.5% over the forecast period to reach US$ 596.61 Bn by 2026. The Slate product type segment is likely to have slight growth during 2018–2021 and is expected to lose major market share beyond 2021 owing to the growing adoption of detachable tablets.

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Android operating system to account for a high volume share by the end of 2026

The Android operating system segment is estimated to register a volume CAGR of 10.2% over the forecast period. The Android segment is expected to account for 44.2% value share while the iOS operating system segment is estimated to hold 44.9% value share of the global tablet market by 2026.

Below 8 inch screen size segment to register a high CAGR during the forecast period

The Below 8 inch screen size segment is anticipated to witness high growth between 2016 and 2026. This segment is slated to exhibit a CAGR of 20.9% in terms of value during the forecast period.

Commercial end use segment expected to register a higher CAGR than the Consumer segment

The Commercial end use segment is anticipated to reach a market valuation of US$ 56.69 Bn by the end of 2016. This segment is anticipated to exhibit a CAGR of 20.8% over the forecast period. The Consumer end use segment is anticipated to account for 66% value share in 2016.

Asia Pacific Excluding Japan (APEJ) market to retain market dominance in terms of volume

In terms of value, the APEJ market is estimated to account for 28.7% share of the global tablet market in 2026. This regional market is expected to witness high Y-o-Y growth rates ranging from 17.4% in 2016 to 21.1% in 2026 and is projected to exhibit a higher market attractiveness index than other regional markets in the global tablet market. The market in North America is anticipated to be valued at US$ 31.51 Bn by the end of 2016 and is expected to increase to US$ 194.56 Bn by the end of 2026, registering a CAGR of 20% over the forecast period.

Leading market players are adopting strategies such as competitive pricing and mergers and acquisitions to increase market share

The top companies operating in the global tablet market are Apple Inc., Samsung, Lenovo Group Ltd., Huawei Technologies Co. Ltd., Acer Inc., Micromax, Xiaomi, and ASUStek. Leading market players are consolidating their market position by implementing strategies such as innovative product development, customer centricity, continuous technological development, expansion of product distribution channels, and penetration pricing to maximise sales and increase profitability.

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