Virtual Reality (VR) Market 2017: Microsoft, Google, Oculus VR, Blippar Inc., Qualcomm Inc, EON Reality, Vuzix Corp., Metaio Gmbh

Global Virtual Reality Market Information, by Type (Augmented, Immersive, Video mapping), by Component (Projector, Sensor, HMD, Semiconductor), by Application (Entertainment, Gaming, Tourism), by Technology (Non-immersive) - Forecast 2027

Market Synopsis
Virtual reality is the term used to describe a three-dimensional, computer generated environment which can be explored and interacted, that a user can manipulate and explore while feeling as if he was in that world. The effect is commonly created by VR headsets consisting of head-mounted goggles with a screen in front of the eyes, but also can be created through specially designed spaces with multiple large screens. In the area of gaming, VR systems also possess gaming controller or other device which can transmit vibrations and other sensations. The fascinating environment can be similar to the real world in order to create a lifelike experience grounded in reality or sci-fi. Modern VR displays are based on technology developed for smartphones which includes gyroscopes and motion sensors for tracking head, hand, and body positions; small HD screens for stereoscopic displays; and fast processors. Based on these components in 2012 Oculus VR a division of Facebook Inc. developed first independent VR headset known as Oculus Rift.

Industry News
November 15, 2017 – Disney Pixar launched Coco VR, The VR app debuted as an exclusive on the Oculus Rift, and it’s one more example of a large media company embracing the new medium of VR. Pixar has a reputation for excellence in animation, and it is wading into VR with the same sort of calculated and meticulous effort.

November 14, 2017 – HTC officially unveiled a standalone Virtual Reality Headset called the HTC Vive Focus at its annual Vive Developer's. The standalone headset that runs on HTC's own VR platform, the also brand new Vive Wave and has access to the Viveport content store for downloading apps and games. The HTC Vive Focus has inside-out 6-degrees-of-freedom tracking, which means it doesn't need to be connected to a gaming PC or use external sensors to work. Instead, all the technology is built into the headset itself, allowing its user to immerse in VR gaming irrespective of location.

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November 2017, Cornerstone Partnership, a social enterprise working to improve the life chances of children in care, to recruit and train adopters and foster carers created a pair of new Virtual Reality (VR) film that gives adopters and foster carers the chance to put themselves in the shoes of a child in care and lets adults see neglect and abuse through a child's eyes. One of these Virtual Reality films will be used to recruit and hone empathy in adopters and foster carers. And other film, will be used in training programmes for adopters and foster carers, allowing users to experience the realities of being a child in care.

November, 2017 - NBA - National Basketball Association (USA) struck two partnerships to broadcast games in virtual reality the league is teaming up with Turner Sports and Intel TrueVR to air weekly games on TNT in VR starting with the All-Star weekend festivities from Los Angeles in February 2018. This partnership represents a doubling down of NBA's VR efforts. Last year, the NBA began airing games with NextVR as part of a multiyear deal.

November, 2017 – Dr. Benjy Li, (Researcher) with Stanford's Virtual Human Interaction Lab, mentioned that now, Virtual Reality which was earlier limited to treat senses such as sight and sound has further modernised to treat nostril senses too. The Modern Virtual Reality in its next radical evolution level would actually come via nose (and/or mouth). Li's research team at Nanyang Technological University, in Singapore, submitted a study for peer review that examines how VR can influence one's eating behaviour with virtual food. Not more details are available since the paper is still under review.

November, 2017 – News of China’s massive VR theme park at Guizhou named – “East Valley of Science and Fantasy” was out. The Park is partially opening for public in December 2017. The park was designed to be a science fiction world. The park site says it will include VR recreation halls, movie theatres, restaurants, and a children’s area. It reportedly cost $1.5 billion to build.

November, 2017 – First look of Legoland Florida’s Virtual Reality coaster was out. Legoland Florida previewed the brickish visuals for its upcoming virtual reality update for the Project X Coaster. The revamped attraction, dubbed The Great Lego Race, puts riders through digital near-misses with falling trees, flames, crumbling rock walls and cows while getting air time over a cliff and riding make-believe waves. It is said to be the first VR/coaster experience designed for kids. The look resembles the everything-made-of-bricks styling of Lego-themed movies, such as “The Lego Batman Movie.”

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April 2017 – Amazon's Echo Look was launched the gadget which costs just $200, is said to be serving as a style assistant to help one decide what to wear. The Echo Look will not only give user the information on weather or play music but its voice-controlled camera will take user’s photos in various outfits as well. Virtual Reality technology will not only change our perspective on dressing but also on shopping.

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