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Lengow extends its partnership with Google to brands and online-to-offline

11-23-2017 06:36 PM CET | IT, New Media & Software

Press release from: Lengow

Lengow extends its partnership with Google to brands

Lengow, the e-commerce automation platform that enables product data to be distributed onto different marketing channels, has strengthened its partnership with Google in the three largest European markets: France, the United Kingdom and Germany.

Paris, November 21st 2017 -European leader in product data management for retailers and brands, Lengow has collaborated with over 1,800 marketing channels since 2009, among which the American giant Google. Thanks to their e-commerce expertise and Google’s confidence in them, Lengow has just been officially listed as a Google partner for both online and offline marketing and brands’ product data.

Google and Lengow, a long-standing partnership

Lengow has worked with Google since the European launch of Google Shopping. To better meet retailers’ needs, and faced with the evolution of consumers’ buying behaviour, Lengow has since expanded their partnership with Google by integrating two of Google Shopping’s new features into their platform:

Local Inventory Ads, a multichannel product ad format allowing retailers to promote the entirety of their product catalogue available online and in-store.
Google Manufacturer Center, a function allowing manufacturers and brands to improve the overall catalogue of their products online, to improve their positioning in search results.

Thanks to this partnership, Lengow has officially been listed as one of Google’s partners for Google Shopping, Local Inventory Ads and Manufacturer Center. This partnership is across the three biggest European markets: the UK, Germany, and France.

More visibility for retailers and brands

By expanding their Google Shopping offering, Lengow offers retailers the chance to emphasise their presence on the platform and increase their visibility in Europe. These features allow them to adapt to the evolution of consumers’ buying behaviour, who are always on the hunt for more information and flexibility. As a case in point, 4 out of 5 consumers use their smartphones to get more information on their next in-store purchase.

“This collaboration will allow our clients to improve their strategies on Google,” stated Mickaël Froger, CEO of Lengow. “Lengow now offers a collection of solutions allowing brands and retailers the opportunity to develop both their activity online and in-store.”

Lengow is the e-commerce automation solution that helps brands and distributors improve their performance, automate their business processes, and grow internationally. The Lengow platform is the key to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate platforms and display/retargeting platforms. Since 2009, Lengow has integrated more than 1,800 partners into its solution to provide a powerful platform to its 3,600 retailers in 45 countries around the world.

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