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Lengow opens it’s doors to the B2B market with Amazon Business and Cdiscount Pro

04-26-2017 11:05 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Lengow

Lengow opens it’s doors to the B2B market with Amazon Business

Lengow, the ecommerce automation platform, now gives Business sellers access to the 3 largest European markets with its integration of Amazon Business (UK and Germany) and Cdiscount Pro (France).

Paris, 25th April 2017 - Lengow, the European leader in ecommerce feed management, has worked with over 3600 online retailers trading on the B2C market since 2009. Responding to new market trends, the platform now complements its service by offering online retailers the opportunity to trade on Europe’s biggest B2B marketplaces.

B2B, a sector driven by marketplaces

According to Forrester, B2B ecommerce is expected to exceed $1 trillion dollars by 2020 on the US market.* The Office for National Statistics valued the UK B2B market at £96.5 billion in 2015**, and Frost & Sullivan anticipate that by 2020 B2B ecommerce, driven by marketplaces, will make up almost 30% of the global market.***

Many ecommerce platforms have adapted the traditional B2C marketplace format in order to offer services that cater to business-specific needs.These platforms give retailers the opportunity to showcase their products in a marketplace tailored to accommodate their B2B transactions: Amazon Business, Cdiscount Pro, Alibaba, and Staples.

An additional service for online retailers

Lengow has expanded its services to offer ecommerce businesses the opportunity to increase their onIine B2B sales.This new partnership not only opens up new distribution channels for online retailers, but also creates a range of business advantages including wholesale prices, quotation management and payment terms.

“By offering access to the B2B market, we are enabling our clients to reach a new audience of B2B buyers,” says Mickael Froger, CEO of Lengow. “Retailers who choose this new option will be able to sell on B2B marketplaces with ease and at no extra cost.”

Lengow continues to build further partnerships with other B2B platforms and is open to other collaborations in this fast-growing market.

Check out Lengow’s B2B sector guide:

* Forrester
** Retail Gazette
*** Frost & Sullivan

About Lengow:
Lengow is the e-commerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow internationally. The Lengow platform is the key to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate platforms and display/retargeting. Since 2009, Lengow has integrated more than 1,800 partners into its solution to provide a powerful ecosystem to its 3,600 retailers in 45 countries around the world.

Key figures
● 120 employees from 20 different nationalities
● 3600 clients across 45 countries
● 1800 partners
● 250 billion products referenced each year
● 30% of turnover comes from abroad

20 Rue Treilhard
75008 Paris

Press contact:
Imke Müller-Wallraf
+33 (0) 184 79 10 82

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