Feminine Hygiene Products Market - Owing to the Increasing Awareness on Sanitation

Feminine hygiene products are used for maintaining personal hygiene during menstruation, menstrual discharge, cleaning internal body parts and for removing unwanted hair over skin. Some of the major feminine hygiene products are internal cleansers and sprays, tampons, sanitary pads, pantiliners and shields, and disposable razors and blades. Sanitary pads, pantiliners and shields are available in many varieties with different sizes and absorbency level. The feminine hygiene products market has experienced diversified trends across different countries such as China, Japan, India, Australia, South Korea, New Zealand, Indonesia, Hong Kong, Philippines, Malaysia, Thailand and Singapore.

The Asia Pacific feminine hygiene products market is expected to witness rapid changes due to fast changing lifestyle across all the countries. In Asia Pacific region, the feminine hygiene products market is expected to grow significantly, mainly due to growing demand from leading markets such as China and Japan among others. Currently India is comparatively smaller market as compared to other developed countries; however this market is expected to witness a tremendous growth during the forecast period. The emerging markets such as South Korea, Australia, Hong Kong, Philippines and Thailand among others are expected to witness growth in demand for feminine hygiene products. At present, rising awareness towards sanitation and urbanization are some of the major drivers for the Asia Pacific feminine hygiene products market. Moreover, increasing demand for sanitary products, such as ultra size sanitary pads, high capacity to absorb and special side leakage protection are also supporting the growth of Asia Pacific feminine hygiene products market.

In addition, due to changing consumer’s preferences, fast moving life, increasing consumer health concerns, consumers prefer to use easy and convenient sanitary products in their menstruation days. Keeping in mind the market trend, the manufacturers are investing a huge amount in advertising campaigns of feminine hygiene products to attract the women consumers. They launch new feminine hygiene products with added quality like high capacity to absorb, special leakage protection, ultra thin napkin and many more to capture the major chunk of the market.

The demand for feminine hygiene products are expected to grow in the markets such as China and Japan among others due to rising awareness towards sanitation and personal hygiene. Major developed markets such as China and Japan are expected to witness the rising demand for sanitary pads over the next six years. Feminine hygiene products are available in almost all the distribution channels such as dollar stores, variety stores & general merchandise retailers, supermarkets and hypermarkets, department store, convenience stores health and beauty stores, drug stores and pharmacies among others. However, improving lifestyles in emerging and developed countries are expected to support the growth of supermarkets and hypermarket in the next six years.

The Asia Pacific feminine hygiene products market is worth USD 12,733.7 million in 2014 and it is expected to reach USD 20,414.2 in 2020. The Asia Pacific feminine hygiene products market is expected to grow at a CAGR of 8.2% from 2014 to 2020. The growth in the market is mainly attributed to growing demand for sanitary protection products in developed markets such as China, Japan, India, Australia, and Hong Kong. Sanitary pads are preferred over other feminine hygiene products across the Asian countries.

By country, China held the largest market share followed by Japan in 2014. The demand for feminine hygiene products in these countries is driven by busy lifestyle of people and their awareness towards sanitation. The usages of feminine hygiene products are expected to increase in countries such as India, Australia, South Korea, New Zealand, Indonesia, Hong Kong, Philippines, Malaysia, Thailand and Singapore by 2020.

The market size of feminine hygiene products for China and Japan is expected to grow at a higher CAGR than that of other Asia Pacific countries. However, developed markets are expected to witness the trend for feminine hygiene products due to busy life style and changing perception towards sanitation and personal hygiene.
The dollar stores, variety stores & general merchandise retailers and hypermarkets and supermarkets are the most preferred distribution channels and are expected to dominate the distribution by 2020 followed by convenience stores and department stores.

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