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Over The Top Ott Content Market Lucrative Opportunities Across Globe

11-08-2017 01:23 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Future Market Insights

Over The Top Ott Content Market Lucrative Opportunities Across

According to a recent market report published by Future Market Insights titled, “OTT Content Market: Global Industry Analysis & Opportunity Assessment, 2016-2026,” the global OTT content market was valued at US$ 47.7 Bn in 2015 and is expected to reach a market valuation of US$ 53.2 Bn by the end of 2016.

Growth of this market is driven by several factors and trends impacting the global delivery of content and in this report, Future Market Insights throws light on the key drivers, trends, and restraints influencing the growth of the global OTT content market during a 10-year forecast period (2016 – 2026).

Obtain Report Details:
https://www.futuremarketinsights.com/reports/over-the-top-ott-content-market

Over-the-top content (OTT) is the delivery of audio, video, images, and other media over the internet and bypasses traditional content distribution. OTT services are mostly related to communication and media and are generally lower in cost than traditional methods of content delivery.

Forms of current usage of OTT include OTT voice via VoIP for local and long distance calls, video chat / conferencing, pure (short) messaging, social networking and retailing, and OTT video services. According to Future Market Insights analysts, increasing penetration of high speed data networks, increasing mobile subscriptions, rising adoption of mobile connected devices, and new features and advanced capabilities in smartphones are some of the major factors driving the growth of the global OTT content market. Additionally, attractive pricing and more content options along with favourable regulations are some other factors propelling the growth of the global OTT content market.

Make Enquiry @ https://www.futuremarketinsights.com/reports/sample/rep-gb-2070

Segmentation highlights
The global OTT content market is segmented on the basis of Content Type (VoIP, Text and Images, Music Streaming, Video); Revenue Model (SVOD, AVOD, TVOD, Others (User generated content, Linear OTT, and TV everywhere)); and Device / Platform Type (Desktop and Laptop, Gaming Consoles, OTT Streaming Devices, Smartphones and Tablets, Smart TVs, Others (Internet blue ray players)).

The Video content type segment accounted for a relatively high revenue share and was valued at US$ 24.4 Bn in 2015. This segment is expected to remain dominant through 2026

The AVOD revenue model segment accounted for a relatively high revenue share and was valued at US$ 17.3 Bn in 2015. This segment is expected to remain dominant through 2026

The Smartphones and Tablets device / platform type segment accounted for a relatively high revenue share and was valued at US$ 19.1 Bn in 2015. This segment is expected to remain dominant through 2026

Regional analysis
The global OTT content market is segmented into the seven key regions of North America, Latin America, Western Europe, Eastern Europe, APEJ, Japan, and MEA. The North America OTT content market accounted for a relatively high revenue share of the global OTT content market and was valued at US$ 21.4 Bn in 2015. This high value share can be attributed to the availability of high speed internet connectivity, high penetration of smartphones, high disposable income, and presence of several well-established OTT content providers in North America. The APEJ OTT content market is anticipated to register high Y-o-Y growth rates throughout the forecast period and this market is projected to be the most attractive market in the global OTT content market in terms of revenue.

Vendor insights
Some of the top companies operating in the global OTT content market include Akamai Technologies, Amazon.com Inc., Apple Inc., Facebook Inc., Google Inc., IBM, LeEco, Limelight Networks, Microsoft Corporation, and Netflix Inc. Several Indian companies have also entered the OTT content market in a big way. Some of the Indian OTT content market players include Star India Pvt. Ltd., Zee Entertainment Enterprises Ltd., Spuul, Eros International Plc., and Viacom 18 Media Pvt. Ltd. Top OTT content market players are developing innovative marketing and distribution channels to enter and rule untapped markets.

Get Toc @ https://www.futuremarketinsights.com/toc/rep-gb-2070

About FMI

Future Market Insights is the premier provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in London, the global financial capital, and has delivery centres in the U.S. and India.

FMI’s research and consulting services help businesses around the globe navigate the challenges in a rapidly evolving marketplace with confidence and clarity. Our customised and syndicated market research reports deliver actionable insights that drive sustainable growth. We continuously track emerging trends and events in a broad range of end industries to ensure our clients prepare for the evolving needs of their consumers.

FMI’s team of over 200 research analysts provides market intelligence at global, regional, and country level. Our analysts are committed to provide independent insights, relying on our cognitive defusion training module, which conditions them to look at data objectively and unbiasedly.

Contact FMI

616 Corporate Way, Suite 2-9018,
Valley Cottage, NY 10989,
United States
T: +1-347-918-3531
Email:sales@futuremarketinsights.com
Website:https://www.futuremarketinsights.com/

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