Kombucha Market Global Trends, Key Vendors, Drivers, Profits & Analysis, Forecast to 2023

Market Overview

Manuka honey is produced from the nectar of the mānuka tree and is manufactured only in New Zealand and Australia. Due to the anti-bacterial properties of manuka honey, they are used majorly for medicinal purpose. The strong flavor and sweetness of manuka honey make them a potential sweetener and table sugar replacer. The common practice of usage of unconventional sweeteners is increasing the popularity of manuka honey globally. Manuka honey is known to contain low fat and hence is gaining its significance amongst the health conscious consumers.

The wide application of Manuka Honey in the food industry as well as for medicinal purpose is considered as a major driver for Manuka Honey market. The rich taste of Manuka Honey and its increasing usage as a table sugar alternative also has a positive impact on its market growth. The high nutrient value of Manuka Honey makes its consumption more popular amongst the health conscious consumers. Shift in consumption pattern and adoption of healthy lifestyle has supported the positive growth of Manuka Honey market.

On the basis of specialty food type, HFCS-free form is found to hold a major share and is calculated to increase at high rate globally based on the rising awareness about the severe effect of consumption of high fructose corn syrup. However, organic manuka honey due to its chemical free form is also supporting the increased demand of the product from consumer’s side. The application of manuka honey in for direct consumption is found to hold a major share on a global level followed by medicinal purpose based applications. Amongst the distribution channels for the sale of manuka honey, e-commerce share is projected to increase at a high rate as the product is manufactured only in New Zealand and has less availability in other regions.

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These factors will play a key role in the growth of kombucha market at the CAGR of 15% from 2016 to 2022.

Competitive Analysis-       

Major Key Players in Kombucha Market are

• Buchi Kombucha (U.S.)
• Gt’s Kombucha (U.S.)
• Kombucha Wonder Drink (U.S.)
• Makana Beverages Inc. (U.S.)
• Kosmic Kombucha (U.S.)
• Reed’s Inc (U.S.)
• Kancor Ingredients Limited (India)
• Nesalla Kombucha (U.S.)
• Live Soda Kombucha (U.S.)
• Kevita, Inc. (Canada)

Kombucha market is dominated by key manufacturers and very few new players are entering in Kombucha market due to high investment cost required.  Key players are focusing on research and development activities to expand their product portfolio.

The Global Manuka Honey Market is segmented under the following Regions mentioned below:

North America
• U.S.
• Canada
• Mexico
Europe
• Germany
• France
• Italy
• Spain
• U.K.
• Rest of Europe
Asia-Pacific
• China
• India
• Australia
• Japan
• Rest of Asia Pacific
Rest of the world
• Brazil
• Argentina
• Saudi Arabia
• South Africa
• Others

Regional Analysis:

Global Kombucha Drinks Market is segmented into North America, Europe, Asia Pacific, along rest of the world (ROW). North American region has the major market share with U.S and Canada has more number of leading kombucha manufacturers. Growing positive attitudes towards healthy drinks with additional features including herbal ingredients and effervescence is driving the kombucha drinks market growth globally. Kombucha drinks in U.S. and Canada has been significantly growing since last few years. Overall rise in demand for functional beverages is supporting the kombucha drinks market growth.

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