openPR Logo
Press release

Softheme Revises Marketing Strategy

05-15-2009 10:10 PM CET | IT, New Media & Software

Press release from: Softheme LLC

Your Partner Team

Your Partner Team

Kyiv, Ukraine – Softheme LLC, a Ukrainian software outsourcing company, today disclosed their revised marketing strategy with the focus on providing software outsourcing services to the mid-size IT companies from the USA and UK. The company reviewed and defined their segmentation, target group, positioning, value proposition, and the differentiators.

“From the very inception of Softheme, we have been providing services to companies of different size – startups, mid-size businesses, and IT departments of large technology corporations – mostly engaged in either web and application development or development and marketing of software products. Yet, mid-size IT companies have always been the most influential on our business. Following from our experience supported by knowledge of latest software technologies and trends, deep expertise in business and application domains from our portfolio, good level of English, and proven approach to project management, we have defined the target group of companies which will benefit the most from partnering with Softheme.”

“We believe that successful working with and profound knowledge of the mid-size IT business sector is our advantage and what best differentiates us from other outsourcing companies. We know the structure, needs and expectations of this business probably better than anyone else, and have the worked-out model of collaborating with such enterprises,” explains Softheme CEO Vadim Sharko.

Softheme underlines that the target market geography selection is also the matter of the company’s proven experience. Within the past years Softheme has served as a reliable overseas and nearshore partner for numerous customers from the USA and UK.

“Due to our experience we have a wealth of knowledge of these regions’ cultures and peculiarities of doing business with the clients based in the USA and UK. As far as the distance factor, we have streamlined our communication so that to be constantly connected with the customer’s on-site team and keep them informed about the work progress,” states Irina Tsulaia, Softheme COO.

According to Softheme, with the new marketing strategy the direction of the company’s interest comes down to the areas in the most demand including custom software development and maintenance, web applications development and testing, iPhone development, software product development, and remote system administration, to name a few; with CRM, ERP, document management, security, data recovery solutions, integration with third-party open-source applications, e-commerce and social networks being the core application domains of the company.

“Serving as a partner for mid-size IT companies, what we provide is best value for the money: broad expertise, proven experience, custom-tailored customer service, optimized operations, no sales offices abroad, and continuous communication over the Internet. That’s why we say, Softheme is Your Partner Team,” sums up Mr. Sharko.

For additional information on the news that is the subject of this release, please, contact Anton Blotskiy or visit Softheme website.

About Softheme
Established in 2006, Softheme LLC, a member of compCastle Company Group, is a software outsourcing company with 100% Ukrainian ownership. Softheme focuses on the mid-size IT businesses and works with enterprises from the US and UK offering a wide range of software outsourcing services including custom software development and maintenance, web application development, iPhone development, quality assurance and testing, etc. For additional information about the company, visit www.softheme.com.

Softheme LLC
19 Pechersky Uzviz, suite 22
Kyiv, Ukraine 01011
Anton Blotskiy
+380 44 209 4474
anton.blotskiy@softheme.com
www.softheme.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Softheme Revises Marketing Strategy here

News-ID: 80012 • Views: 896

More Releases from Softheme LLC

Softheme Exhibits at Two of the Biggest Employment Fairs to Open Doors to Young …
Softheme participates at two of Kyiv’s biggest employment fairs in order to attract young highly-talented graduates. Kyiv, Ukraine (October, 2012) – Softheme, a Ukrainian provider of high-end software outsourcing solutions, today announced its participation at the employment fair held at one of the biggest universities of Ukraine, the National Technical University of Ukraine Kiev Polytechnic Institute, on November 22, 2012. At the beginning of October, Softheme had already participated in a
Softheme CTO Shares Expertise on iPhone Development
Kyiv, Ukraine (November 03, 2009) – Today Rustam Nurgudin, the Technical Director for Ukrainian software outsourcing company Softheme, answered the questions of the company’s press office about iPhone programming as one of the most currently intriguing and popular software development trends. Mr. Nurgudin discussed the peculiarities associated with iPhone development and expressed his vision of the trend’s potential perspectives. “First of all, when starting to develop applications for iPhone, a developer
Softheme Launches Russian-Language Corporate Website
Kiev, Ukraine – Today Softheme™, a group of Ukraine-based software outsourcing companies, announced about launching a Russian-language version of the corporate website softheme.com.ua which is meant to address the local market as well as visitors from all CIS countries and other Russian-speaking regions. “We have a powerful corporate English-language website aimed at international visitors, and mainly, potential customers from Europe and the USA. At the same time, our local market and
Softheme COO Answers Questions of Your Number Magazine about Outsourcing in Ukra …
Kyiv, Ukraine (May 27, 2009) – Today Irina Tsulaia, the COO of Ukrainian software outsourcing company Softheme, answered the questions of “Your Number” magazine published by one of Ukraine’s largest mobile operators for their business-level subscribers. In the interview Mrs. Tsulaia discussed the topics of IT outsourcing, its popularity in Ukraine and affordability to small and mid-size businesses. Answering the question of how successful it is to employ IT outsourcing in

All 5 Releases


More Releases for Partner

TutorZ and ConsumerAffairs Partner
FOR IMMEDIATE RELEASE: Port Hueneme, California, December 7th, 2016 – TutorZ LLC, a leading in-person and online tutoring market place, has partnered with ConsumerAffairs LLC to better serve the tutoring needs of American parents and students. ConsumerAffairs – a specialist of generating accurate and detailed rating and reviews for consumer products – has grown threefold over the last few years. The company is enjoying millions of daily visitors in categories such as
Sales Partner in Australia
Halver, 30 July 2013 – ESCHA Bauelemente GmbH has entered into a sales partnership with Micromax Sensors and Automation from Australia. Thus, the German connector- and housing specialist continues to extend its international sales operations and enhances its market position in Down Under, a market whose economy has been steadily growing for more than twenty years and is expected to keep an annual growth of three percent in 2013 and
A Capable Partner
The tradition-rich manufacturer MWM from Mannheim, Germany, is considered one of the world's leading specialists in the production, sale, and servicing of gas gensets for decentralized energy supply. Apart from eleven subsidiaries around the globe, MWM cooperates with competent, capable partners in individual countries. In Great Britain and Ireland, the Edina Group provides turnkey energy solutions for decentralized power generation as MWM's exclusive distributor. The company, which has five locations
Comm100 Attains Gold Certified Partner Status in Microsoft Partner Network
Comm100 Network Corporation, the provider of open source and free hosted customer support software, today announced it has attained Gold Certified Partner status in the Microsoft Partner Network with a competency in Mobility Solutions and Custom Development Solutions (Web Development), recognizing Comm100's expertise and impact in the technology marketplace. Comm100 provides open source and free hosted customer support software for small and midsized businesses. Comm100 focuses on developing and managing
OptimAITech Appoints New Partner
BRISBANE, QUEENSLAND, AUSTRALIA, 2 October 2009 – OptimAITech Pty Ltd, an innovative provider of decision support software and consulting services using optimisation, prediction and simulation technologies based on the OptimAITech™ suite, announced today that Mr. David Swann is appointed as Partner and Business Consultant at OptimAITech Pty Ltd. "Joining OptimAITech as a Business Consultant and Partner is a fantastic opportunity, and I am looking forward to assisting businesses using OptimAITech's software
IMAGINE Attains Gold Certified Partner Status in Microsoft Partner Program
Charlotte, NC – Technology Partners, Inc. (dba IMAGINE Software), a leading provider of medical billing technology, today announced it has attained Gold Certified Partner status in the Microsoft Partner Program with a competency in ISV/Software Solutions and Networking Infrastructure, recognizing Technology Partners’ expertise and impact in the technology marketplace. As a Gold Certified Partner, Technology Partners has demonstrated expertise with Microsoft technologies and a proven ability to meet customers’