Data Management Platforms Market: Media Agency Segment Estimated to Account for Significant Value Share Through 2024

The global data management platform market was estimated to be valued at nearly US$ 1,300 Mn in 2016 and is expected to register a CAGR of 14.5% in terms of value over the forecast period. The global data management platform market is slated to be valued at nearly US$ 4,000 Mn in the year 2024.

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Global Data Management Platform Market Analysis, by End-user

Media agency segment is expected to account for significant value share in the global data management platform market during the forecast period

Media agency segment was estimated to account for a significantly high value share of 30.8% by 2016 end. This segment is expected to gain 40 BPS by 2024 as compared to that in 2016. Brand/retailer and publisher segments are expected to gain 20 BPS and 180 BPS respectively by 2024 as compared to that in 2016. These segments are expected to exhibit CAGRs of 14.6% and 15.6% respectively, over the forecast period. Media agency segment is expected to witness Y-o-Y growth rates ranging from 13.8% to 13.1% over 2016–2024 and expand at a CAGR of 14.7% over the forecast period. Brand/retailer segment revenue is projected to register Y-o-Y growth rates ranging from 12.6% to 12.7% over 2016–2024. This segment is expected to expand at a CAGR of 14.6% over the forecast period.

Media agency segment is expected to increase 3.4X in terms of revenue over the forecast period

Media agency segment was estimated to be valued at nearly US$ 400 Mn by 2016 end and is expected to reach nearly US$ 1,200 Mn by 2024, registering a CAGR of 14.7% over the forecast period. This segment is expected to create incremental opportunity of nearly US$ 800 Mn between 2016 and 2024.

Brand/retailer segment is expected to increase 3.4X in terms of revenue over the forecast period

Brand/ retailer segment was estimated to be valued at more than US$ 300 Mn by 2016 end and is expected to reach nearly US$ 1,000 Mn by 2024, registering a CAGR of 14.6% over the forecast period. This segment is expected to create incremental opportunity of nearly US$ 700 Mn between 2016 and 2024.

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Publisher segment is expected to register high CAGR in terms of value during the forecast period

Publisher segment was estimated to be valued at nearly US$ 300 Mn by 2016 end and is expected to reach nearly US$ 1,000 Mn by 2024, registering at a CAGR of 15.6% over the forecast period. This is attributed to the continuous growth in digital marketing technology through different channels such as social, video, and mobile, which is expected to increase revenue of publishers. This segment is expected to create incremental opportunity of nearly US$ 700 Mn between 2016 and 2024.

Ad network segment is expected to increase 3X in terms of revenue over the forecast period

Ad network segment was estimated to be valued at approximately US$ 250 Mn by 2016 end and is expected to reach nearly US$ 650 Mn by 2024, registering a CAGR of 12.6% over the forecast period. This is attributed to the increasing investment in programmatic ad buying, which uses automated software and platforms for buying advertisements and the ad networks are highly dependent on data management platforms to implement this process. This segment is expected to create incremental opportunity of nearly US$ 400 Mn between 2016 and 2024.

Media agency and publisher segments are projected to be the most attractive segments in terms of CAGR during the forecast period

By end-user, the media agency segment was estimated to account for a high value share in the global data management platform market in 2016, followed by the brand / retailer segment. Media agency and publisher segments are expected to emerge as the most lucrative growth segments of the global data management platform market, registering a CAGR of 17.6% and 15.6% respectively during the forecast period. The adoption of digital marketing technologies and integration with third party data vendors is likely to boost growth of the media agency segment in the global data management platform market.

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