Sweetener Market : Emergence of Advanced Technologies and Global Industry Analysis

A major factor hampering revenue growth of the global sweetener market is the stringent regulatory norms regarding the use of artificial sweeteners as a food ingredient. This is due to side effects such as allergic reactions, improper functioning of the digestive system and other health-related issues.

Although cultivation and consumption of novel sweeteners such as stevia are increasing at a rapid pace, various end-use industries such as confectionery, bakery and others are witnessing a slow adoption of sweeteners as a food ingredient.

After-taste of sucrose alternative sweetener products and the high prices of low-calorie sweeteners is restricting acceptance of these products among consumers and thus restricting market growth to a certain extent.

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The novel sweetener and artificial sweetener market have few buyers and sellers in the global market, and hence companies are focussing on cost optimisation in order to increase productivity and market share.

Increasing investments by companies coupled with geographical expansion by market players has led to high competitiveness in the global sweetener market.

In addition to this, increased brand awareness of products dealing with specific issues such as obesity curtailment, nutritive advantages and health benefits is expected to drive demand for artificial sweeteners and novel sweeteners specifically stevia extracts in the near future.

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The food and beverages segment is expected to account for around 70% share in terms of value throughout the forecast period. This segment is anticipated to register a significant CAGR of 3.2% in terms of value.

By the end of 2027, the food and beverages segment in the North America sweetener market is projected to reach more than US$ 18 Bn, expanding at a CAGR of 3.0% over the forecast period and revenue is expected to increase 1.3x by 2027 end as compared to 2017.

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