Mechanical Keyboard Market : Structure and Overview of Key Market Forces Propelling Market

Mechanical keyboards are comparatively costlier than membrane keyboards. Development and launch of new and innovative PC games in the global market is expected to further drive demand for mechanical keyboards. In addition, factors such increasing demand for additional features, enhanced technology offering better user experience and increased durability are expected to drive market growth.

In terms of value, the global mechanical keyboard market is anticipated to expand at a CAGR of 17.9% during the forecast period, and is expected to account for US$ 1,231.6 Mn by 2020 end. Among all product segments in the global keyboard market, mechanical keyboards is projected to register significantly high revenue growth as compared to other types of keyboards over the forecast period (2016–2020).

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Growth of this segment is attributed to rising demand for mechanical keyboards in the global gaming sector. In terms of volume in 2015, the gaming sector accounted for over 50% of globally consumed mechanical keyboards.

The market in North America accounted for 40% revenue share of the global mechanical keyboard market in 2015. Revenue contribution of the segment to the North America mechanical keyboard market is expected to increase at a CAGR of 19% from 2016 to 2020. Market share of the gaming segment in Europe is expected to increase from 67.1% in 2015 to 70.4% in 2020, owing to manufacturers in countries in the region adopting and offering new and advanced technologies in their products.

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In terms of value, the gaming segment in APAC region accounted for 36.3% share in 2015. Demand for mechanical keyboards is increasing primarily due to various additional components that enable high degree of responsiveness, tactility and enhanced gaming experience.

The market in the U.S. accounted for majority revenue share at approximately 90% in the global market in 2015. Global consumption of mechanical keyboards stood at 4,492 thousand units in 2015. Global mechanical keyboard consumption is expected to increase at a CAGR of 16.9% over 2016–2020.In terms of application, the gaming segment in the global mechanical keyboard is estimated to be valued at US$ 321.5 Mn in 2016, and projected to witness two-fold growth to reach US$ 656 Mn by 2020.

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