Video on Demand Market: Industry Insights, Outlook and Forecast upto 2024

The leading ten vendors in the global video on demand market collectively accounted for a mere 34% of the overall market in 2015, hinting at a largely fragmented vendor landscape and an intense level of competitive rivalry, says Transparency Market Research in a recent report. The level of competition in the market continues to soar up as the outreach of service providers, effectiveness of cable networks, and the numbers of online streaming websites and satellite companies increase at a significant pace.

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In the highly competitive market, cost of services is one of the key determinants of success and companies, vying for a larger consumer base, are offering exclusive content at competitive costs. Aggressive geographical expansion strategies are being adopted to claim evolving regional territories with high potential of growth. For instance, Netflix Inc. expanded its video on demand services in India in 2016.
A report by Transparency Market Research projects the global video on demand market to expand at a healthy 9.3% CAGR during the period between 2016 and 2024, for the market to become US$73.90 bn by the end of 2024 from US$33.32 bn in 2015.

On the basis of business model, the segment of subscription video dominated the market, accounting for a nearly 30% of the global market in 2016. The segment is also expected to display the leading CAGR of 10.0% over the report’s forecast period. In terms of content, the segment of entertainment amassed the leading share of revenue in 2016. However, the sports segment is expected emerge as the one with the most promising growth rate over the forecast period.

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North America, accounting for over 40% of the revenue amassed by the global market in 2016, is the clear leader in the VoD market, chiefly owing to the historic and strong presence of content developers and numerous VoD service providers in the region. The popularity of animation content and the rising demand for various animation series, partnerships between content providers and consumer electronics companies, and lucrative deals offered by companies to gain subscriptions are some of the key factors that continue fueling the North America VoD market in the near future.

Factors such as faster accessibility and improved internet connectivity have significantly increased the demand for customized digital content across the globe. Rising number of consumers of high-speed data services via mobile and broadband networks are also leading to the increased consumption of high-quality digital content. The increased demand for regional content is also leading to an increased demand for video on demand services. Along with these factors, the increased demand for seamless, interactive, and personalized digital data viewing experience is also driving the global video on demand market.

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One of the key challenges hindering the overall growth prospects of the global video on demand market is the rising concern regarding the illegal and unauthorized release and streaming of digital content on a number of websites. Owing to this, the demand for video on demand services as well as the number of subscriptions is severely impacted. Moreover, factors such as strategic alliances, commercial agreements, and licensing are also acting as roadblocks to the overall development of the market.

This review of the global video on demand market is based on a recent market research report by Transparency Market Research, titled “Video on Demand Market (Business Model - Transactional Video on Demand, Subscription Video on Demand, Advertisement Video on Demand, Hybrid (SVoD & AVoD); Content – Sports, Entertainment, Education and Information, TV Commerce) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024.”

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