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Cookies Market to be Valued at Approx. US$ 40 Billion by End 2022; Oatmeal Cookies Could become the De-facto Healthy Choice in Future
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Modern trade accounts for roughly a third of the revenue share in the cookies market by sales channel segment in 2017. Modern trade segment is projected to be worth more than US$ 12 billion by end 2022, making it critical for stakeholders in the cookies market to effectively exploit this sales channel segment. The rapid economic growth observed in the APEJ region should certainly benefit the APEJ modern trade channels and companies are recommended to devise their strategies accordingly. Traditional grocery stores are half the size of modern trade in terms of revenue share and are unlikely to outpace the latter anytime soon in the cookies market. Although APEJ is the largest regional contributor in the traditional grocery store segment, Latin America is predicted to record a much higher CAGR for the period studied
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Convenience stores are a relative minnow in the cookies market as this segment hss a revenue share in single digits. Nonetheless, the APEJ convenience store segment is on track to move past US$ 400 million by the end of 2022, making it unwise to overlook this sales channel entirely in favor of either modern trade or grocery stores in the cookies market. As Internet infrastructure improves, particularly in Latin America and APEJ, ecommerce should become a much preferred option for many consumers because of its numerous advantages. The online channel segment has the maximum growth potential in APEJ as millions of individuals using the Internet for the first time in this dynamic continent and can easily by tapped by cookie makers that focus their attention on online marketing
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Oatmeal has a revenue share of slightly over a sixth of the cookies market by ingredient and is likely to gain share over the next five years. Oatmeal is considerably healthier than either chocolate cookies or chocolate chip cookies and can be marketed extensively to customers as a tasty yet healthy option. A robust CAGR of more than 6% for the period from 2017 to 2022 makes the prospects of the oatmeal segment very bright indeed in the cookies market. It remains to be seen if they can outpace the perennial forerunner in the cookies market – chocolate cookies
The companies profiled in the cookies market are Arcor U.S.A, Barilla G. e R. Fratelli, Britannia Industries Limited, M. Dias Branco SA, PepsiCo, United Biscuits, Nestle SA, Campbell Soup Co., Kellogg Co., and Mondelez International
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