Auto Dealers’ New Lot and Bright Spot Now Online
“The bright spot for auto dealers is without a doubt online. With automotive manufacturers spending billions of dollars advertising their vehicles on the Internet, this is virtually free advertising for the dealers,” said Linda Kelly, founder and CEO of CNY Web Innovations, an Internet consulting company in Syracuse, New York. “In January alone, online auto ads reached more than 120 million people, or 65% of the total Internet audience—that’s not including the tv ads that feature URLs. Why not ride those coat tails?” In fact, NADA reports that online auto advertising will continue to escalate to an astounding $4.2 billion by 2011.
Once a vehicle is found, the consumer shops for the dealer, and “this is where the bright spot for auto dealers shines,” Kelly continued. “If the dealers’ page is not search engine friendly appearing in the top results or difficult to navigate, consumers will be quick to go elsewhere. Many auto dealers today are simply sending their clients to the competition who have invested in a website that is easy to use and quick to entice auto shoppers. You wouldn’t complicate user experience on your physical lot, so why do it online?”
With over 30 years of sales and marketing expertise with Ford Motor Co., Linda Kelly stresses the importance of effective web presence and immense influence it has over the path consumers take to find a vehicle, or any product for that matter. In the past, Kelly worked with automobile dealers helping them grow their business long before the Internet became a viable marketing model. Today, Kelly’s CNY Web Innovations consults several automotive dealers with online marketing strategy and business development in a densely competitive marketplace.
CNY Web Innovations provides a full range of Internet services to small and medium sized businesses. CNY Web Innovations helps companies in different industries grow their business and establish an online presence. CNY Web Innovations is strategically partnered with AIS Media, an award winning Interactive marketing company to provide a full range of Internet services in Central New York. For more information and to set up a free consultation, please visit: www.cnywebinnovations.com
Founded in 1997, AIS Media is an Interactive marketing and web services company that provides businesses award-winning web site development, email marketing, lead generation, e-commerce, and search engine marketing solutions. AIS Media’s solutions are available directly and through its global network of certified partners. For more information, visit: www.aismedia.com.
A full service public relations, marketing, & design agency
2451 Cumberland Parkway
Atlanta, GA 30339
David E. Johnson
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