Press release
Team 26 gets Dressed for Success with AKUMA Sports
Powerboat P1 stars Team 26 have received a welcome boost ahead of the season-opening Maltese Grand Prix of the Sea by signing a partnership agreement with clothing firm AKUMA Sports.The deal will see Team 26’s crew, led by pilot Dan Cramphorn and throttleman Kim Collins, kitted out in the latest range of AKUMA offshore clothing for the duration of the season.
AKUMA becomes Team 26’s first new sponsor of 2009 and the company will also see its logo displayed on the side of Team 26’s new Sterling-powered Donzi hull. The Powerboat P1 series reaches a potential audience of more than 100 million television viewers globally in addition to the tens of thousands of attending spectators at each and every race meeting.
Co-founder of AKUMA Sports, Thomas Aldersley said of the announcement: “All of us at AKUMA are extremely excited to launch our new offshore range through this new sponsorship agreement with Team 26 for the upcoming Powerboat P1 season. The Team 26 boys are very competitive and only have winning on their minds. We think that they represent the AKUMA ethos perfectly. We wish them all the luck for this season and are proud to be a part of their championship challenge.”
Pilot and Team Principal of Team 26, Dan Cramphorn added: “AKUMA clothes are very high quality and look great. I’m hoping that we can expose their fast growing brand to an even larger audience and look good doing it! They are a fairly new company which has come a long way very fast, much like ourselves, so I think we work very well together as partners. Their current deals with such high-end sporting teams as the Dubai National Polo Team and the Jordan International Polo Team show that they clearly take us seriously too. We hope to repay their faith in us with some cracking results this season.”
About AKUMA Sports
AKUMA is a sportswear company which specialises in producing team-wear and bespoke sports clothing. AKUMA works with a range of suppliers to bring your team-wear to life with high quality decoration and branding. Our Quality, Speed of delivery, Pricing and Customer service all stand us apart from the competition. Our in house design team can produce bespoke logos and even design kit from scratch to your exact requirements. www.akumasports.com
About Team 26
Team 26 is a British powerboat team competing in the Powerboat P1 World Championship Supersport class. Led by former water-skiing champion Daniel Cramphorn, the team is entering its first full season in P1 in 2009, having taken the Powerboat paddock by storm at the end of last season, securing third place in their maiden P1 weekend at Vigo in Spain. The team is always on the lookout for new partners and sponsors and there is still plenty of time and opportunity to get on board for this season.
Sine Qua Non International is a technology marketing company specialising in supporting technology companies who are looking to make the most of their marketing investments.
Sine Qua Non creates opportunities. Whether for a brand looking to develop revenues and relationships or a rights holder looking for exposure or vice versa, Sine Qua Non can help by providing outstanding experiences with exceptional returns.
From strategy to activation and implementation, Sine Qua Non creates and manages brand connection for our clients in a range of sports and other sponsorship areas which create equity and add value.
The company recently enhanced its growing business with the introduction of a fully integrated Public Relations and Communications arm to bolster its established sponsorship, hospitality and event capabilities.
Chris Hughes
Communications Manager
Sine Qua Non International
Chiltern House
45 Station Road
Henley-on-Thames
Oxon, RG9 1AT
Tel: +44 1491 845 420
Email: chris.hughes@sinequanon-intl.com
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