GolfersGuide.com Sees Doubling of Traffic Since Early 2008

April 22, 2009 (Hilton Head) – In only a single year’s time, Golfer’s Guide Marketing Solutions has seen more than a 100 percent increase in visitor traffic to its flagship national web site, golfersguide.com.

Launched in 1999, GolfersGuide.com features more than 20 regional web sites from around North America. Each regional site features local golf course listings, articles, club news, and vacation news to serve the avid and traveling golfer.

The increase in traffic follows a concerted effort to increase the site’s visibility through intensive Search Engine Optimization programs, an upgrade in dedicated online content and added features such as golf course videos, daily blogs and increased golf lifestyle content.

Among the highlights of the site’s growth from the First Quarter of 2008 to now includes:

• Overall Traffic Was up 103%
• 80% of the Traffic Was From New Visitors
• 64% of Traffic Came From Search Engines
• Of the Search Engine Traffic, 52% Came From Google
• Over Traffic From Europe Increased 108%

“In 2008, we hired a dedicated Online Editor to write specifically for our various national and regional web sites,” said James McMahon, Director of Media Properties for GGMS. “By the start of 2009, Brandon Underwood had become a trusted resource to golfers around North America when it came to course reviews and golf related features.

“That, combined with our aggressive Search Engine Optimization program and increased efforts into new technologies and shared links programs, has really helped to build GolfersGuide.com into a national online brand with thousands of loyal users.”

This increase in traffic has resulted in a definitive and measurable ROI for Golfer’s Guides online advertising clients. As a result, the site’s client base has grown to include some of the top golf courses and resorts in the country, golf package companies and equipment specialists.

“Over the past 3 months, I have seen our clients’ impressions and click through rate beat the industry average,” said Robb Lamaker, Director of Brand Sales for GGMS. “I believe this is because our web sites attract a specific segment of the golfing audience, the ones who are ready to play a round of golf, take a golf vacation or purchase a golf related product. This is what separates us from our competition in the online space.”

For more information on the www.golfersguide.com or Golfer’s Guide Marketing Solutions, contact Robb Lamaker at rlamaker@golfersguide.com or call him at 843.842.7878 ext. 257

Golfer's Guide Marketing Solutions is a golf industry leader in both print publications and online new media platforms servicing thousands of clients including golf courses and resorts, travel destinations, equipment manufacturers, golf package companies and golf tournaments.

Through a series of related Web sites and regional print editions, Golfer's Guide reaches millions of readers. The company provides its clients with tremendous exposure while providing its readers with valuable industry information.

Golfer's Guide operates a national Web site, www.GolfersGuide.com, as well as sister sites dedicated to travel, living and tee times. Combined with print publications that reach golfers across the country in 22 different regions, GGMS is the most read golf publication in North America.

Golfer's Guide Marketing Solutions
52 New Orleans Road
Suite 300
Hilton Head Island, SC 29928

Contact:

Robbert Lamaker, Director of Brand Sales
rlamaker@golfersguide.com
843-842-7878 ext. 257

This release was published on openPR.