openPR Logo
Press release

Financial Services: UK Insurance Aggregators Market Research Report

Financial Services: UK Insurance Aggregators Market Research

MarketResearchReports.Biz announces addition of new report "UK Insurance Aggregators 2017" to its database.

"UK Insurance Aggregators 2017", explores consumer purchasing behaviour through price comparison sites and how it is changing. It discovers what is most influential to customers when selecting a policy through the channel and reveals the brand strategies of the four leading sites. Their distinct approach to advertising is also highlighted, as well as key factors that will influence the market over the coming years, including regulation and new technology.

Complete Report Details @

Aggregators remain a prominent route to market for private motor cover (the insurance product primarily established in the aggregator space) and to a lesser extent home insurance, travel insurance, and pet insurance and SME cover in turn. Growth is expected in the number of consumers turning to these platforms for cheap policies - although popularity is closely tied to the ebb and flow of rate movement driving shop-around behavior. As per our General Insurance Consumer Survey, aggregators are losing share of personal lines product distribution and are being utilized less for other purposes, such as research. However, the number of customers opting to switch provider at the end of a policy is increasing, and it is these consumers who would be most inclined to resort to aggregators to find a different policy.

Request For Sample Report @


- The main four aggregators have reported an improved year-on-year financial performance.
- Aggregators are receiving less web traffic despite continued investment in promotional activities.
- The big four have all launched new marketing campaigns despite their advertising expenditure continuing to fluctuate across the board.
- Over half of pet insurance customers now purchase through a price comparison website.

Reasons to buy

- Adapt your distribution strategy to ensure it still meets customer purchasing behavior.
- Ensure you remain competitive as new innovations revolutionize the consumer purchasing journey.
- Be informed of how new technology could impact the aggregator channel over the next few years.

Have Any Query? Ask Our Expert @

Table of Contents
1.1. Aggregators remain relevant despite a decline in footprint 3
1.2. Key findings 3
1.3. Critical success factors 3
2.1. Introduction 9
2.1.1. Defining aggregators and their purpose 9
3.1. Mapping the aggregator customer 10
3.1.1. Aggregator influence is tailing off despite signs of growth 10
3.1.2. Continued growth of the direct channel indicates reduced aggregator usage 11
3.1.3. Aggregators are progressing despite a decline in distribution share 12
3.2. Aggregator use is primarily decided on familiarity 15
3.2.1. Customers remain loyal to an aggregator they are familiar with 15
3.2.2. Customer acquisition for smaller and newer comparison sites is a mountain to climb 15
3.2.3. Price is essential to influencing customer purchases on aggregators 17
3.2.4. Almost two thirds of consumers do not look past the top five quotes on an aggregator 18
4.1. Aggregators need to vary their approach to the market 20
4.1.1. and are the most dominant 20
4.1.2. offers consumers the cheapest average premium price 21
4.2. Comparethemarket.coms revenues hit record heights 22
4.2.1. enjoys record half-year sales 22
4.2.2. focuses on the characterization of the brand 22
4.3. reports strong insurance growth 23
4.3.1. recorded a strong financial performance in 2016 23
4.3.2. New investment in consumer tech aims to create more business opportunities 23
4.3.3. announces new GP partnership with Thomas Cook 24
4.3.4. Moneysupermarket.coms television ads have not been well received 26
4.4. benefits from increased market competition and a refreshed advertising strategy 26
4.4.1. A competitive car market has helped improve Confused.coms financial performance 26
4.4.2. has benefited from an increase in car sales and insurance premiums 27
4.4.3. looks to revive its ad campaigns with the use of James Corden 27
4.5. profits jump after Gio Compario reintroduction 28
4.5.1. reports higher revenues and an increase in customer interactions 28
4.5.2. The return of Gio Compario sparks renewed interest in the site 29
5.1. Aggregators are seeing the effects of their advertising waver 30
5.1.1. The main four providers are seeing a decrease in web traffic 30
5.1.2. Total advertising expenditure fluctuates across the four main providers 31
5.1.3. Aggregator advertising has more of a positive impact on consumers 32
5.1.4. has moved away from television advertising 33
5.1.5. continues to favor television adverting 34
5.1.6. 2016 saw significantly reduce its advertising expenditure 35
5.1.7. is seeking to drive brand awareness more than specific products 36
6.1. Technology encourages window shopping in the aggregator space 38
6.1.1. Consumers often fail to follow through with a purchase on an aggregator platform 38
6.1.2. Aggregators can utilize connections to customer data to improve convenience 38
6.1.3. New digital insurance players set an example, offering more customer empowerment 40
6.1.4. Brolly's AI advisory model has potential for the aggregator market 41
6.1.5. PolicyGenius shows how to provide consumers with a more personal touch 41
6.2. Regulation seeks to improve aggregator competition 42
6.2.1. CMA renews investigation into insurance aggregator conflicts 42
6.2.2. A revamp of the initial application procedure could help mitigate underinsurance 43
7.1. Abbreviations and acronyms 44
7.2. Definitions 44
7.2.1. Home insurance 44
7.2.2. Pet insurance 44
7.3. Methodology 44
7.3.1. Primary sources 44
7.3.2. Secondary sources 45
7.4. Further reading 45

Buy Now @

About us is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.

Contact Us

State Tower

90 State Street, Suite 700

Albany, NY 12207

United States

Tel: +1-518-621-2074



This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Financial Services: UK Insurance Aggregators Market Research Report here

News-ID: 767460 • Views: 571

More Releases from

Hydro-flyers Market: Moving Towards a Brighter Future
A hydro-flyer is an adventure sporting device which uses the propulsion of water jet technology to create continuous flight movement, where the lift and movement are controlled by the flyer. Hydro-flyers sporting devices make use of the flow of water power to drive the flyer to reach soaring heights. The rise in water sporting facilities is one of the major factors that promote the growth and demand for hydro-flyers in
Outdoor Floodlights: Technology and Market Dynamics
Outdoor floodlights is a reliable, highly efficient, and economical solution for a wide range of outdoor applications. These lights are resistant to temperature fluctuations and they remain stable even in extreme climatic conditions. Unlike the traditional lights, floodlights remain stable and functional even in harsh climatic conditions. This makes them ideal for use in any climate and any outdoor application. Outdoor floodlights save a significant amount of energy and consume
Snow Helmets Market Future Prospects and Regional Outlook
Riders are riding faster and getting bolder day by day. Hence, safety equipment need to be updated as per the requirement and changing time. Earlier, helmets were primarily used by extreme skiers and racers. They were used only on slopes. However, later, the use of helmets was made compulsory. Earlier, bulky black helmets were used by riders, which are outdated at present. Currently, new stylish helmets that can match with
Predictions for 2019: Global Sparkling Water Dispensers Industry Is Set to Boom
Sparkling water dispensers are equipment used for dispensing carbonated water. These dispensers mix the still, filtered water with carbon dioxide before dispensing. Sparkling water dispensers are mostly used in households and commercial establishments such as amusement parks, hotels, restaurants, and sports arenas. A sparkling water dispenser has separate outlets for hot water and cold water. The hot water outlet does not require a separate filtration process. However, cold water is

All 5 Releases

More Releases for Aggregator

Uply Media, Inc Launches CryptoCap.Crypto DEX Smart Aggregator
(Atlanta, Georgia) - Liquidity Providers or Yield Farmers often use digital assets as collateral or borrower a second asset and even swap several times daily. Uply Media, Inc today announced CryptoCap.Crypto is the world’s first decentralized exchange (DEX) smart aggregator created from a Blockchain Domain NFT (Non-Fungible Token) that was developed into a “Blockchain Website” ecosystem now live on Ethereum for the Dot Crypto extension. CryptoCap.Crypto sources DeFi (decentralized finance) services
Widespread Report on Insurance Web Aggregator Market is Growing Internationally …
Insurance Web Aggregator Global Market 2019 research report presents analysis of market size, share, and growth, trends, cost structure, statistical and comprehensive data of the global market. The Market report offers noteworthy data regarding industry’s growth parameters, the current state of the market in terms of analysis of possible economic situations and macroeconomic analysis. This report features competitive scenarios from the recent technology and provides a comprehensive analysis of key
NVOCC Aggregator Industry 2018 Global Market research report studies latest NVOC …
NVOCC Aggregator Industry 2018 Global Market research report studies latest NVOCC Aggregator aspects market size, share, trends, growth, business overview and NVOCC Aggregator scenario during the forecast period (2018-2025). The report will assist the reader with better understanding decision making as it provides all the necessary market data required for a successful business strategy. Get Sample Copy of this Report @ The Global NVOCC Aggregator market 2018 research provides a basic
Workspace Aggregator Market - Digitalization In Emerging Economies
Today’s workplaces constitute of different types of applications, various types of devices, and employees, who supposed to have every possible information at any time, at hand and anywhere. Across the globe, various workspace needs to evolve to a connecting applications, information, data, workspace aggregator, identities and services among others. In addition, to provide a seamless operation among the enterprises workspace aggregator has an important role. Browse The Report: This workspace aggregator
eSentire Launches Largest Open Source Threat Intelligence Aggregator
Cambridge, Ontario & San Francisco, CA – March 1, 2016 – eSentire, Inc., a leader in Active Threat ProtectionTM solutions and managed security services, today announced CymonTM, the world’s largest open source threat intelligence aggregator of its kind. Cymon ingests 180+ sources daily to track malware, phishing, botnets, spam, and more, adding over 20,000 unique IPs to its database every day. eSentire’s Security Operations Center analysts and Professional Services groups have
IMM Interactive Launches Deal Aggregator Site,
IMM Interactive Launches Deal Aggregator Site, IMMi Develops Deal Platform Benefiting Advertisers, Publishers & Consumers WOODBURY, NY (February 21, 2011) – IMM Interactive is the first performance-based ad network to launch a national deal aggregator site, Dealprowl offers advertisers of daily deal sites the opportunity to significantly reduce their cost to acquire new users, while increasing their brand awareness and exposure. Through IMMi’s expansive network of