Global Photo Printing And Merchandise Market to 7.43% CAGR to 2021 – Analysis of American Greetings, HP, Shutterfly, and Walmart

MarketResearchNest.com adds “Global Photo Printing And Merchandise Market 2017-2021” new reports to its research database. The report spread across 72 pages with tables and figures in it.

The research analysts forecast the global photo printing and merchandise market to grow at a CAGR of 7.43% during the period 2017-2021.

Photo printing and merchandise are personalized gifting and décor products that use photographs. These products are primarily used in the corporate sector and by individual customers to offer customized gifts. Photocards and calendars are popular photo merchandise products. The vendors in the global photo printing and merchandise market continuously introduce new products and designs to their lines each year to retain consumer interest.

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Technavio recognizes the following companies as the key players in the global photo printing and merchandise market: American Greetings, HP, Shutterfly, and Walmart.

Other Prominent Vendors in the market are: CafePress, CVSPharmacy, Hallmark Cards, Rite Aid, Smilebox, Snapfish, Vistaprint, and Walgreen.

Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Innovation in photo printing and merchandise. The latest trends in photo merchandise is the development of 3D photo products. The advent of 3D images has led to an increasing number of vendors implementing these in their products, allowing them to offer customers options for unique gifting products. Lenticular painting is another growing trend in the market, especially in gift accessories. This painting technique gives a 3D effect on a flat surface. The quality of pictures is also increasing with HD pictures being used excessively in photo merchandising. The increased revenue through the enhanced quality of the photos is expected to drive revenue growth in the market during the forecast period.

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According to the report, one of the major drivers for this market is Growing accessibility of photo printing. The demand for photo printing and merchandising is fast increasing as the popularity of customized products has grown. This has led to an increase in the number of vendors investing in the photo merchandising segment. Also, traditional printing services are extending their services to include photo merchandising to meet the growing demand. The additional skillsets and infrastructure required to extend their printing services to photo printing is minimal, because of which a number of small businesses are able to provide these services, thus making photo printing and merchandising an affordable proposition for a larger base of customers.

Further, the report states that one of the major factors hindering the growth of this market is Low life span of products. One of the major challenges in the market is the short lifespan of the products. Photo merchandise is bought primarily because the product has a unique value in its customization. However, a product will only be unique for a very limited amount of time, after which it becomes just another accessory. While this can be an advantage if customers repeatedly buy redesigned models of the same product, most of the time, customers do not make such a repeat purchase.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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