New Report Discusses Key Trends Influencing U.S. Digital Trends - Fall 2017

The U.S., home of giants such as Apple, Google, Facebook, and technologies. Market Research Hub has recently added the ‘Digital Trends: Fall - US - October 2017’ to its repository hub. The report is a comprehensive look at the digital trends impacting the U.S. economy in the fall of 2017 and can be considered an authoritative source to make critical business decisions. The report tracks the ownership statistics of electronics, the intent to purchase them, Internet hardware used, and other online activities. Consumer behavioral shifts can be discerned based on a data comparison from semiannual surveys conducted. For the first time, the U.S. fall digital trends report has analyzed online activity frequency, making clear the shift from social behavior to more passive forms of entertainment.

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Scope of the Report

The U.S. fall digital trends report begins with the executive summary and definition that allows readers to gain a firm grasp on the U.S. fall digital trends. Some of the most pressing issues have been highlighted in the U.S. fall digital trends report. Examples of this include slowing adoption of wearables and a softening interest in televisions. Wearables were widely considered to be the next big thing post smartphones but they have not lived up to their full potential yet. Ownership stats of wearables have been compared and contrasted for June 2016 and June 2017. With respect to televisions, there are several cases where there is a huge mismatch between the product launch price and the early adopter’s budget. The intent to purchase televisions has been given for the months of February 2016 and June 2017.

The U.S. fall digital trends report has focused on the opportunities waiting to be tapped. Voice interface is particularly notable as a number of tech giants have committed huge funds to this exciting new kind of interaction. The ownership stats of tech hardware with voice interface built-in has been mentioned for Jan and June 2017. Another digital trend that has truly revolutionized the U.S. is streaming services. Customers have taken to these services like never before and now stream their music, TV shows, movies, and other forms of entertainment. Products that permit streaming services have immense potential and these have been discussed for the period Jan 2014 and Jan 2017. The U.S. market is almost saturated with smartphones and tablets as both devices have become mature, decade old categories. Ownership figures for April 2015 and April 2017 have been given.

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The report then touches on the trends that readers must be aware of such as the shift from connectivity to passivity, the cravings for digital assistants and smart thermostats. The report has identified cloud entertainment as the bedrock of Internet services and has provided weekly and daily usage stats of streaming media to make this clear. The stats pertain to the period of Feb 2016 and June 2017.Certain abbreviations and terms have been used in the report and these have been mentioned accordingly to dispel any confusion readers may have.

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MRH functions as an integrated platform for the following products and services: Objective and sound market forecasts, qualitative and quantitative analysis, incisive insight into defining industry trends, and market share estimates. Our reputation lies in delivering value and world-class capabilities to our clients.

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