Press release
Data Management Platforms Market : Up-to-Date Analysis of Market Trends and Technological Improvements
Media agency segment was estimated to account for a significantly high value share of 30.8% by 2016 end. This segment is expected to gain 40 BPS by 2024 as compared to that in 2016. Brand/retailer and publisher segments are expected to gain 20 BPS and 180 BPS respectively by 2024 as compared to that in 2016. These segments are expected to exhibit CAGRs of 14.6% and 15.6% respectively, over the forecast period.
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Media agency segment was estimated to be valued at nearly US$ 400 Mn by 2016 end and is expected to reach nearly US$ 1,200 Mn by 2024, registering a CAGR of 14.7% over the forecast period. This segment is expected to create incremental opportunity of nearly US$ 800 Mn between 2016 and 2024.
Brand/ retailer segment was estimated to be valued at more than US$ 300 Mn by 2016 end and is expected to reach nearly US$ 1,000 Mn by 2024, registering a CAGR of 14.6% over the forecast period. This segment is expected to create incremental opportunity of nearly US$ 700 Mn between 2016 and 2024.
Publisher segment was estimated to be valued at nearly US$ 300 Mn by 2016 end and is expected to reach nearly US$ 1,000 Mn by 2024, registering at a CAGR of 15.6% over the forecast period. This is attributed to the continuous growth in digital marketing technology through different channels such as social, video, and mobile, which is expected to increase revenue of publishers. This segment is expected to create incremental opportunity of nearly US$ 700 Mn between 2016 and 2024.
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Ad network segment was estimated to be valued at approximately US$ 250 Mn by 2016 end and is expected to reach nearly US$ 650 Mn by 2024, registering a CAGR of 12.6% over the forecast period. This is attributed to the increasing investment in programmatic ad buying, which uses automated software and platforms for buying advertisements and the ad networks are highly dependent on data management platforms to implement this process.
By end-user, the media agency segment was estimated to account for a high value share in the global data management platform market in 2016, followed by the brand / retailer segment. Media agency and publisher segments are expected to emerge as the most lucrative growth segments of the global data management platform market, registering a CAGR of 17.6% and 15.6% respectively during the forecast period.
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