Argentina Cards and Payments Industry Report -Emerging Trends & Opportunities Forecast to 2020

The research report provides in depth analysis and insights into the Argentina Cards and Payments Market including, strategies deployed by banks to market debit and credit cards and competitive landscape (card issuers in the country) for both debit cards and credit cards.

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The study includes 3 years historical market size and 6 years market forecast in terms of number of cards, value and volume of transactions processed through these cards, and other key metrics. The report also provides information on the key industry trends, major schemes, banks and detailed segmentation of card and payment industry. The research report is a new offering from the company’s Financial Services domain, and leveraged from the company’s existing cards and payments database of 50+ countries.

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The total number of credit cards in Argentina grew at a CAGR of 9.4% during the period 2012-2014. However during the forecast period, the growth is expected to slow down to a CAGR of 3.8%. The average credit card transaction value in Argentina increased from ARS 309.5 in 2012 to ARS 323.6 in 2014, at a CAGR of 2.3%. The average transaction value is expected to grow at a CAGR of 1.2% during the forecast period 2015-2020. Some of the key players in the credit cards market include Banco Galicia, Banco Santander Río, BBVA Banco Francés and Banco Macro.

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Charge cards segment represents a small portion of the Argentina pay later card market, but is expected to gain momentum due to expected growth in the volume of high net worth individuals (HNIs) during the forecast period.The number of charge cards in circulation increased at a CAGR of 19.0% during the period 2012-2014. The volume of charge card transactions at POS terminals accounted for 98.4% of the total charge card transaction volume in 2014. American Express is the leading charge card issuer in Argentina and targets high-income and business customers. The frequency of charge card use grew at a CAGR of 3.8% during 2012-2014. The frequency of transaction is expected to reach up to 38.6 times by 2020.

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