Top Growth Opportunities Meat in the Philippines
"Top Growth Opportunities: Meat in the Philippines", identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
The report provides an overview of the meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for meat market in the Philippines and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
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- Key consumer demographic groups driving consumption within the Filipino market. The figures showcase the number of times consumers of specific ages and gender consume Meat, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
- A study of market value and volumes over 2011-2016 for the Philippines, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- The degree of influence that the 20 key consumer trends identified by Publisher have on Meat consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and Philippines-specific product innovation targeting key consumer needs.
- The Filipino Meat market saw a modest growth between 2011 and 2016. However, the growth is forecast to strengthen in the next five years between 2016 and 2021.
- The Philippines ranks among the smallest in the global Meat sector in terms of per capita expenditure.
- Filipino consumers have not been willing to trade up for Meat over the past five years, therefore opportunities for premiumization in Meat have been limited.
- Domestic Meat brands in the Philippines have outperformed international ones in market value.
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Reasons to buy
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Poland's Meat consumers.
- This is based on Publisher's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
The Robinsons Retail Group
HMR Philippines Inc.
My Dollar Store
Super 8 Grocery Warehouse
Jaro Development Corp.
Cdo Foodsphere Inc.
San Miguel Group
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