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Pregnancy and Health - US - August 2017

09-12-2017 09:45 AM CET | Health & Medicine

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"The Report Pregnancy and Health - US - August 2017 provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. -"

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The US continues to experience low birth rates. Despite this, pregnancy specific products that address the nutritional and physical needs of pregnant women continue to roll out. Pregnancy related attitudes and ailments will drive the need for functional products that can give women the peace of mind they are doing the best for their growing child. As no two pregnancies are alike, the desire for customized products will drive the market forward while creating opportunities for companies to expand product lines and product usefulness to cover pregnancy as well as pre- and postnatal health.

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Table of Contents

What you need to know
The issues
Baby bust continues, decreasing the size of the prenatal care market
Figure 1: US annual births, 2006-16
Pregnancy isnt always blissful
Figure 2: Undesirable pregnancy feelings, May 2017
Women worry about meeting their nutritional needs
Figure 3: Concern not eating enough of the right foods, May 2017
The opportunities
Moms-to-be aged 35+ are a key market for pregnancy specific products and services
Figure 4: Products willing to pay for, by age, May 2017
Address health needs during pregnancy with functional foods and drinks
Figure 5: Prenatal products willing to pay for, May 2017
Extend the life of brands and products: address pre-, during, and postnatal needs
Figure 6: Took a prenatal multivitamin before getting pregnant, by age, May 2017
What it means
Moderate growth projected for female population in childbearing years
Number of US births declines; boost among women 30+ not enough
White, non-Hispanic female population contributing most to baby bust
Planned pregnancies increase

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Number of women in childbearing years increasing, but not as much as total female population
Figure 7: Female population, by age, 2012-22
Boost among older moms not enough to lift overall number of US births
Figure 8: US annual births, 2006-16
Figure 9: Number of total births, by female age, 2015-16
White female share of US population declining; segment also contributing most to baby bust
Figure 10: Female population, by race and Hispanic origin, 2012-22
Figure 11: Number of total births, by female race and Hispanic origin, 2007-16
Women are planning their families
Figure 12: Current use of select contraceptive methods, Among women 15-44 years of age, 2002-15
Figure 13: Percentage of births in the 5 years before the interview that were intended, mistimed, or unwanted at conception, among women 15-44 years of age, 2006-15
Prenatal vitamins surge, authenticity is needed, and caffeine alternatives perk up tired moms
High costs and mental health are key concerns
Focus on innovating for all phases of maternal health

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Increasing variety of prenatal vitamin brands gaining success
Figure 14: MULO sales of select prenatal vitamin brands, 2014-16
Building an authentic brand to gain the trust of moms
Prenatal caffeine restriction lends opportunity for substitutes
The high cost of prenatal vitamins
Mental wellbeing is essential to a healthy mom and baby
Growth potential in targeting specific health needs
Figure 15: Prenatal products willing to pay for, May 2017
Custom prenatal vitamins reflect need for personalization
Wearable devices offer peace of mind
Bump Boxes subscription puts new products in the hands of women
Conception helpers
Maternal healthcare doesnt end at birth: lactation and first year support a growing essential

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Albany, NY 12207
Tel: +1-518-621-2074

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