Digital Memory Card Market : Mobile Phones to be Largest Application Segment

Secure digital memory cards, usually known as SD cards, are probably the most preferred flash storage technology. User-friendly deign, compact size, and superior performance make SD memory cards ideal for usage in all types of electronic devices, including smartphones, cameras, tablets, and other handheld devices. The global market for secure digital memory cards is estimated to witness sluggish growth over the next few years. The market registered revenues worth US$ 7.7 Bn in 2014, which are expected to reach up to US$ 8.95 Bn by 2022 end. Despite revenues over US$ 8.0 Bn, the market will move ahead with a passive CAGR of 1.5% over 2015-2022.

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Key Market Dynamics

A type of non-volatile memory card, SD cards are high in demand especially for smartphones and tablets. In addition, widespread usage in digital cameras will also sustain the demand. Consumers are increasingly inclined toward more storage in phones and handheld devices, which is expected to fuel the market for SD cards. The mobile phones vertical is identified to hold substantial potential for market growth, owing to exploding manufacturing and consumption of mobile phones and burgeoning usage of applications. Since the market is already flooded with innumerable devices, the imaging application for SD cards has become a mature market since the past few years. However, this cluster will continue to raise steady demand for secure digital memory cards. Lately, digital system design professionals are working on enhancement of the storage capacity and writing speed of NAND devices. This is another important factor that will favor the market growth within the next few years.

Higher penetration of mobile devices is a growing trend expected to positively influence the market for SD cards. The advancing imaging technology will also hold a major impact on the market growth. Growing availability of rich multimedia content and need for inter-device transfer, are a few more factors that are foreseen to support the market growth. Manufacturers may look up to growth opportunities that lie in the emerging field of 3D NAND technology.

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Segment Analysis

The global market for SD memory cards is fragmented on the basis of type of card, storage capacity, and application. By card type, there are three key segments viz. SD card, micro SD card, and mini SD card, among which micro SD cards will remain the largest shareholder over the forecast period. This segment registered over 90% share in the global market’s 2014 revenues, and may account for a larger share by the end of 2022. Based on storage capacity, the 32GB segment that recorded over 15.5% value share in 2014, is estimated to witness promising growth to 22.0% by 2022 end. This segment will expand at a CAGR of 5.4%, besides a rise of around 648 BPS. The 512GB and above segment may however witness the fastest growth in the next few years, followed by another segment i.e. 256GB. On the basis of application, the mobile phones segment was dominant in 2014 with over 68% share and will continue to spearhead with more than 71% share by the end of 2022. Up from 5.2% observed in 2014, the revenue share of the tablets segment is estimated at 11.6% in 2022. The tablets segment will witness a robust CAGR of 10.9% and an uptick of 636 BPS over the forecast period.

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