Gluten Free Food Market Driven by the Rising Number of Celiac Disease Patients

Gluten-free food products are eatables that do not contain any traces of gluten, which is a protein composite found in barley, rye, wheat, and all their species. A gluten-free diet is a treatment for people diagnosed with celiac disease. People with celiac disease react abnormally to gluten, causing bowel damage, and thus need gluten-free food. Gluten-free diet is also recommended for non-celiac disease patients, who might develop allergies or discomfort when they eat products containing gluten. This is termed as non-celiac disease gluten sensitivity.

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The gluten-free products market is driven by the rising number of celiac disease patients and the rising prevalence of non-celiac disease gluten sensitivity among people. Growing consumer awareness about the health benefits of gluten-free food is driving the market. Rising efforts for weight management among people across the globe are driving the gluten-free food products market. The high demand for gluten-free bakery products is also encouraging the market’s growth. On the other hand, lack of awareness regarding celiac disease is a huge challenge, which is restraining the growth of the gluten-free products market. However, the focus of key gluten-free food product manufacturers on the fresh food industry will open new opportunities of growth in the market.

The gluten-free food market is segmented on the basis of product type and geography. By the type of product, the market is categorized into baby food, ready-to-eat meals, bakery products, and pasta. By geography, the gluten-free food market is divided into Asia Pacific, North America, Latin America, Europe, and the Middle East and Africa.

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The global gluten free food market is being led by players such as Boulder Brands Inc., DrSchär AG/SpA, Mrs Crimble's, and Genius Foods Ltd, reports Transparency Market Research. These companies collectively held a leading share of 49.6% in 2014 in the market. Product innovation is the winning strategy adopted by these players to remain above the competition and carve a niche for themselves. Increasing efforts to develop products that cater to various segments and demands of the consumers will prove to be an effective strategy in the coming years.

“Maintaining quality standards and ensure food safety will also help brands garner better value in the global gluten free food market,” reports the lead author of this research report. Additionally, mergers and acquisitions will also be critical components of expansion strategies adopted companies operating in the global market to stay ahead of the competition.

The revenues earned by the global gluten free food market stood at US$2.84 bn in 2014 and are expected to reach US$4.88 bn by the end of 2021. The market is expected to expand at a CAGR of 7.7% in terms of revenue during the forecast period of 2015 and 2021. This market will be led by the gluten free bakery products segment that will surge at a CAGR of 8.5% during the forecast period. Geographically, North America will lead this market to touch revenue earnings worth nearly US$1.5 bn by 2021.

This review is based on Transparency Market Research’s report, titled “Gluten Free Food Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - 2021.”

Key Takeaways:
Gluten free market to reach US$4.88 bn by the end of 2021
North America to maintain lead with a revenue of US$1.5 bn by 2021
Fresh food products holds promise for global gluten market in near future

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