openPR Logo
Press release

PAC Extends Presence in Brazil to Drive Latin American Business

02-19-2009 12:38 AM CET | IT, New Media & Software

Press release from: Pierre Audoin Consultants (PAC)

São Paulo is the latest location in PAC’s continued global expansion strategy and a vital part of the company’s approach to deliver direct coverage to its rapidly expanding partner and customer base in the Latin American region.

São Paulo, Brazil – February 17, 2009 – Pierre Audoin Consultants (PAC) announced today that it has extended its presence to include direct representation in São Paulo, Brazil, reflecting the company’s long-term investment in Brazil and the broader Latin American region.

The São Paulo operation is a natural outgrowth of the Brazil and Latin America-based consulting work that PAC has delivered for years across its global network of 17 offices. It is also complementary to the 2008 announcement of the new partnership with Trends Consulting in South America, which covers the ICT market in Argentina, Chile, Uruguay, Bolivia and Paraguay.

According to PAC research, Brazil is the largest and the most stable market of the “BRIC” countries. Total Software and IT Services spending in Brazil reached more than €10.2B in 2008, ahead of China (€9.7B), Russia (€6B) and India (€5.4B), and accounts for around 49% of the total LATAM market.

In terms of growth, our Q4 2008 research forecasts a solid 6 to 7% in 2009 in terms of the total Brazilian IT market, a remarkable level considering the difficult economic climate worldwide. The outsourcing sector is forecast to grow by 12% while the total Software and IT Services market is expected to reach 10% growth in 2009. After 2009, the Brazilian market will return to faster growth rates as witnessed prior to the economic meltdown. In late March, PAC will publish an updated growth estimate.

"A local presence in Brazil and Latin America is not only fundamental to helping our clients but also essential to the methodology that sets PAC apart from other IT market research firms and gives us deep insight into the local market structure through face-to-face interviews and bottom-up methodology that are the corner stone of all that we do," says Jean-Christian “JC” Jung, SVP Consulting Services and PAC board member.

PAC has named Ruy Mendes, 20-year industry veteran, to represent PAC in the region. In his new position, Mendes will take PAC’s Brazil and LATAM operations to the next level and help vendors take advantage of key market opportunities. In addition to managing the company's research, he will leverage regional expertise to expand its strategic consulting capabilities in the country.

PAC Brazil offers custom research, consulting and go-to-market solutions in addition to the SITSI® program of off-the-shelf research. For more information about PAC’s services in Brazil, please direct all queries to Ruy Mendes at +55 (11) 3170 3134 or by email at

About Pierre Audoin Consultants (PAC):
PAC is a global market research and strategic consulting firm for the Software and IT Services Industry (SITSI). PAC helps IT vendors, CIOs, consultancies and investment firms by delivering analysis and advice to address a range of growth, technology, financial and operational issues.
Our 30+-year heritage in Europe – combined with our US presence and worldwide resources – forms the foundation of our ability to deliver in-depth knowledge of local IT markets, anywhere. We employ structured methodologies – undertaking thousands of annual face-to-face interviews on both the buy and sell side of the market, as well as a bottom-up, top-down approach – to leverage our research effectively.
PAC publishes a wide range of off-the-shelf and customized market reports –including our best-selling SITSI® program – in addition to our suite of strategic consulting and market planning services. Over 160 professionals in 16 offices –across all continents – are delivering the insight that can make a difference to your business.
For more information on our company, please visit our website at

Jean-Christian “JC” Jung
SVP Consulting Services
Tel: +1 646 277 7252

Press Contact:
Shelly Wills
Group Marketing Coordinator
Tel: +44 (0) 20 7251 2810

Pierre Audoin Consultants São Paulo (PAC)
Al. Santos, 1800 – 8º floor, suite 1027
São Paulo - SP • 01418-200 • Brazil
Tel: +55 (11) 3170 3134
Fax: +55 (11) 3170 3134

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release PAC Extends Presence in Brazil to Drive Latin American Business here

News-ID: 68698 • Views: 895

More Releases from Pierre Audoin Consultants (PAC)

Support for business success and digital transformation will be at the top of th …
Munich, October 13, 2014 – CFOs are increasingly under pressure to effectively support business performance and manage business risk. New digital technologies are increasingly important enablers for this. A new report by market research and strategic consulting company Pierre Audoin Consultants (PAC), published with HP, finds that while CFOs are aware of the impact of digital technologies on the finance function, some still underestimate the wider and far-reaching implications resulting
PAC Market InSight: Almost half of banks are set to increase the budget for the …
Despite cost pressures, banks are investing more in their IT Paris, November 7, 2013: From a business and IT perspective, cost reductions represent one of the biggest challenges for banks around the world. At the same time many banks are increasing their IT budgets. This is linked to the ability to achieve a more state-of-the-art structure for the IT landscape as well as overcoming challenges such as satisfying customers’ needs and
How to Be a Billionaire - a PAC Comment on the Federal Jury Award against SAP
Munich, November 24, 2010: It is official now. SAP has to pay US$ 1.3 billion in damages to its arch rival, Oracle. This makes the acquisition of TomorrowNow in early 2005 another embarrassing episode for SAP at a time when markets had at last begun to forget about the company’s failed third-party maintenance strategy. It had been clear for a while that SAP had infringed copyright, and SAP actually pleaded guilty
New Whitepaper Discusses How to Drive Innovation in IT Sourcing
Munich, October 29, 2009 – What opportunities and challenges should you expect when outsourcing IT services? And what key role will IT play in organizations in the future? Pierre Audoin Consultants (PAC) and Fujitsu address these fundamental questions in the joint whitepaper, “Innovative Sourcing Models for Flexible and Efficient IT Operation”. In spite of tight budgets, the IT department needs to master ever more complex tasks. For CIOs and IT managers,

All 5 Releases

More Releases for PAC

Global Viscometers Market 2019 Industry Analysis : Brookfield, Anton Paar, PAC
Viscometers Market 2019 Research report contains a qualified and in-depth examination of Viscometers Market. At first, the report provides an overview of Product Specification, technology, product type and production analysis considering major factors such as Revenue, Cost, Gross and Gross Margin. It also covers detailed competitive outlook including the Viscometers market share and company profiles of the key participants operating in the global market. Short Description about Viscometers : •
Polyanionic Cellulose (PAC) Market Forecast by 2025: QY Research
This report studies the Polyanionic Cellulose (PAC) market size (value and volume) by players, regions, product types and end industries, history data 2013-2017 and forecast data 2018-2025; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis. Polyanionic cellulose (PAC) is a white or yellowish powder, non-toxic, odorless, soluble in water anionic cellulose
A new PAC supplier , Affordable chemicals
Once Uday was travelling from his hometown, Vadodara to Mumbai during summers. He was waiting at bus stand for his bus. Meanwhile he felt thirsty & went to drink water from the water cooler near by. When he tried to fill in his water bottle, he saw, that the water coming through the cooler of the bus stand was dirty. So he went on & bought a water bottle. However this incident
Global Chocolate Packaging Market - Crown chocolate packaging, Swiss Pac Pvt.
The statistical surveying information incorporated into the Chocolate Packaging report is the aftereffect of significant essential and optional research exercises. The report fragments the worldwide market for Chocolate Packaging based on makers, item compose, applications, and districts. In this report, each fragment is contemplated completely and measurements are introduced in detail. The report offers an exact outline of the worldwide Chocolate Packaging advertise covering key factors, for example, drivers and
Global PAC Programming Software Market Research and Analysis 2022
“Global PAC Programming Software Market”, Purchase This Report by calling at +1-888-631-6977. Global PAC Programming Software Market & Forecasts and Trends (2017 & 2022) The outdoor Wi-Fi market estimated at USD 21.98 billion in 2017 is forecasted to grow at a CAGR of 16.39%, over the forecast period to reach a projected value of USD 46.86 billion by 2022. The operating frequencies of outdoor Wi-Fi are 2.5 or 5 GHz
DJ Pac Weezy Steals The Show With Homebody on SoundCloud
If you are a diehard fan of music and it is one of your mantra, then grab the new song of DJ Pac Weezy on SoundCloud. SoundCloud is the place for all new talented mind-blowing artists and DJ Pac Weezy is no exception. Hip hop is now a craze among all for its different vibe it portrays. DJ Pac Weezy with his vibrant music will make you go crazy. The