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Mirada Media Expands Digital Signage Offerings to Education Sector

02-12-2009 06:02 PM CET | IT, New Media & Software

Press release from: Mirada Media Inc.

École Secondaire Hormisdas-Gamelin, a public high school in Gatineau, Québec, has engaged Mirada Media to install digital signage in their high-traffic areas.

École Secondaire Hormisdas-Gamelin, a public high school in Gatineau, Québec, has engaged Mirada Media to install digital signage in their high-traffic areas.

Mirada Media, a leading provider of custom digital signage solutions based in Montréal, is pleased to announce the recent installation of its ChannelView system at Hormisdas-Gamelin high school, located in Gatineau, Québec. The project marks Mirada’s entry into digital signage integration for the education sector.

Hormisdas-Gamelin needed a medium through which it could complement its oral announcements and reduce paper-based bulletins, as well as a means to increase the effectiveness of its communications to the over 1600 students who are enrolled at the school. With these objectives in mind, Mirada installed its ChannelView digital signage system with five commercial-grade 40-inch LCD screens at Hormisdas-Gamelin. Four of these screens are located in the cafeteria, where virtually every student will be able to view them. The remaining screen is placed at the front entrance, and is viewable by students, staff, teachers, and visitors upon entering and leaving the building. The system is used to keep people abreast of in-class news and extracurricular activities such as school trips, sport team performance, and interscholastic competition rankings.

The use of digital signage in the educational sector has largely been restricted to universities until recently, and installations in K-12 schools are becoming more popular, as children continue to be exposed to digital media at younger ages. Eric Morello, Mirada Media’s director of marketing, expects this trend to continue, arguing that “Digital signage is the natural evolution of audio- and text-based communications within schools. With today’s generation growing up in a media-rich environment, using printed and verbal announcements no longer has the same effectiveness that it did years ago. Digital signage is the ideal solution for communicating to students, as it is a visually engaging medium that can help in distributing the message to a media-savvy audience.”

Ease of use was also a key selling point for Hormisdas-Gamelin in adopting Mirada’s ChannelView digital signage system. In just a few minutes, users can log into an intranet site, prepare the text, add images, and publish their content. Remi Racine, one of Hormisdas-Gamelin’s vice-principals, enjoys the ChannelView system, and says that “the system is easy to use and almost no training was required”. In addition, should any changes to the school’s content be required, modifications can be made in real time via the user-friendly ChannelView system without disrupting the display and cycling of content.

About École Secondaire Hormisdas-Gamelin

École Secondaire Hormisdas-Gamelin offers many vocational and training programs in addition to its general education (grades 7-11) offering. These programs can be consulted at . For more information about this press release, please contact Mirada Media at (514) 789-1989.

About Mirada Media

Mirada Media offers a fully integrated digital signage solution going far beyond screen installations. We have an expertise in content design and efficient digital signage network management. Mirada Media also offers marketing strategy services & multimedia design that will complement your digital signage initiative. Whether you are thinking of investing in a single screen for your small business or a network of screens across your store or chain, we will take care of each step and make all the arrangements for a cost-effective and professional project installation.

Mirada Media
7950 rue Vauban, suite 201
Anjou, Quebec H1J 2X5

514-789-1989

sales AT' miradamedia.com

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