Brazil Color Cosmetics Market Witnessed to Grow at a Rapid Pace in Sales of Personal Care Products in 2017

The cosmetics or beauty products industry in the world is one sector which remains impervious to the ups and downs markets. Recently, a new study focusing on the Brazilian cosmetics market has been added to the wide repository of Market Research Hub (MRH), which finds that cosmetics and personal care market in Brazil have faced an enormous challenge due to the event of an economic downturn in 2016, which has affected the sales of cosmetics. To pour more light on this, the study which is titled as “Color Cosmetics Market in Brazil - June 2017” highlights current market scenario covering consumer attitudes, key factors, opportunities and challenges that will impact the market growth in the coming years. With an extensive forecast period of 2017 to 2022, the study analyzes growth prospects, which covers total retail sales and value of color cosmetics in Brazil.

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Brazil, the largest economy of Latin America, is one of the largest markets for beauty and cosmetics in the world. The research analysts find that the Brazilian consumers seem to be more aware of the color cosmetics they use. They are increasingly looking for value for money products which are natural and beneficial for the skin, provide a range of combined benefits of high priced premium products like anti-aging, whitening, and moisturizing, etc. at a lower than premium cost. Products with sun protection, hypoallergenic, and not tested on animals are well regarded when shopping. In addition, they have been demanding attractive colors and finishing, as well as special promotions and experimentation of the product, at the time of purchase.

The color cosmetics is a flourishing market as consumers continue to explore new looks and manufacturers are producing more pleasing formulas and textures to cater to the rising demand from these consumers. As per the findings, sales in the category felt the economic crisis in 2016, which is anticipated to grow at a faster pace from 2017. The research analyzes the overall market scenario by considering the leading player's strategies and their product sales. In terms of market share, Avon, Boticario and Natura account for almost half of retail sales. Despite slower growth, Avon still leads retail sales. In February 2016, Avon launched a new line of lipsticks under its Avon Ultramatte brand. Avon Ultra Matte was a hit and leveraged all Avon’s lipsticks.

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It is well identified that the color cosmetics category is unique when it comes to the shopping experience. At present, cushion makeup is evolving and attracting consumers in Brazil. One of the recent trends find by the study include Color cosmetics with a matte effect can deliver many benefits and Charcoal can be used in in liquid makeup removers. Among several products, Lips and eyes products have boosted retail sales, while products for men, anti-sweat and digital technologies will impact the sector.

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