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Automotive Infotainment and Navigation Market Poised to Expand at a Robust Pace 2015 - 2021
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Factors such as technological advancements in infotainment systems for navigation (use of Bluetooth and USB (universal serial bus) connectivity), are expected to drive the demand for automotive infotainment and navigation systems market during the forecast period. With increased focus on safety while driving (for navigational systems), and high prices of the touch-screen units developed are restricting market growth. Companies are focused on developing solutions which will provide details for live traffic, and parking updates as rapid adoption of smart phones may restrain growth of navigation systems market in future. In addition, automotive infotainment and navigation systems market would experience growth due to increased demand from emerging markets (economic development) and advanced wireless infrastructure.
Automotive infotainment and navigation market is segmented on the basis of infotainment technologies, by vehicle type, and infotainment device and system platforms. Based on infotainment technologies the classification includes in-car audio, in-vehicle navigation, in-vehicle internet, and voice recognition. The infotainment device and system platforms segment is further classified as Bluetooth, Microsoft (automotive 7 platform), UVO, Mbrace (Mercedes Benz), and blue harmony, among the others. According to the vehicle type, classification is done as commercial and personal. The prominent players of the market include Microsoft Corporation, Intel Corporation, Bose Corporation, Audiovox Corporation, Visteon Corporation, and Genivi Alliance, among the others. For instance, Microsoft is building an infotainment platform which will be controlled by foot.
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Key features of this report
Drivers, restraints, and challenges shaping the Automotive Infotainment and Navigation market dynamics
Latest innovations and key events in the industry
Analysis of business strategies of the top players
Automotive Infotainment and Navigation market estimates and forecasts(2015 -2021)
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