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First German JakeBox License Sold

02-09-2009 05:08 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: JakeBox

Media company MM MultiMedia has acquired the first German sales license for the award-winning eco friendly Swedish packaging concept JakeBox, used by among others Lamborghini and Rolling Stones. The value of the license deal is more than 100 000 EUR.

"It's a break-through in Germany for us", says JakeBox CEO Jakob Skarin. "When a player like MM guarantees those sales volumes, we know we have a concept that works."

MM MultiMedia is Germany's leading supplier of promotional discs, especially with licensed music. Some of the first major companies that have bought the Jakebox concept are Siemens and Nestlé. And that is even before MM have launched their marketing campaign.

"We have noticed that there is a huge demand for JakeBox", says MM VP Sebastian Schmelter. "Companies that issue discs for promotional purposes want to distinguish themselves effectively. And JakeBox really stands out in the crowd. And it's eco friendly too, which is more and more important."

In Germany, as in most countries that JakeBox sell to, there's an enormous boost in demand for eco packaging. The fact that JakeBox is as eco friendly as it can get, with 100% FSC certified carton board, is one of the reasons for MM's and their customers' enthusiasm. But only one of them.

"Of course there are other packages that are just as eco friendly", says Sebastian Schmelter, "but none that attracts so much attention, offers so much aha-experiences and creates such goodwill to the issuer as the JakeBox does."

Besides the guaranteed sales volumes, partially prepaid, MM will launch a big marketing campaign for the JakeBox concept.

"It's a very strong marketing campaign MM has planned", says Katrin Oswald, JakeBox sales manager for Germany. "That alone is worth more than a hundred thousand Euros to us."

"In a recession, it's even more important for companies to find efficient ways to stand out in the crowd to attract consumers. That's what JakeBox can offer them, and we can sense that they have figured that out now, says Jakob Skarin.

More about JakeBox AB

JakeBox AB was established in 2004 by present CEO Jakob Skarin. The business idea is to supply innovative and eco friendly packaging. The first patented concept is the award-winning pop-up package for CD and DVD.
The company is based in Sweden, main markets are Scandinavia, Germany, the UK and US. The company has a very serious eco policy, acting for diminishing the use of oil based products.

More about MM MultiMedia

MM have been established in the digital advertising business in Germany since 1998. They produce music CD's, including music licensing, develop CD-ROM for company presentations, implement internet sites and on-line games. Based in Gütersloh, Germany.

Jakob Skarin, JakeBox. +46 8-679 60 50,
Katrin Oswald, +46 8-679 60 50,
Jakebox AB
Drottninggatan 104
SE-111 60 Stockholm, Schweden

Sebastian Schmelter, MM MultiMedia, +49 5241-9603 0,
multimedia GmbH & Co.
Musikverlag KG
Ferdinand-Porsche-Str. 12-14
33334 Gütersloh, Deutschland

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