Press release
New Band... New Look: Dress the Band Winner Announced
Disarn, Peel & Tracey Mayer
German menswear designer Lars Böttcher of Disarm who started his label in 2006, was chosen as the winner in the Apparel sector of the competition. His designs were influenced by “wild rock music and modern couture.” Once a tiler in Stuttgart the collection for the men of Southern Attic reflects artistic libertine and extraordinarily rocking design.
“Each of Disarms looks is chic and sexy, but with a touch of nostalgia – the perfect pairing for a band like Southern Attic. What I particularly enjoyed was how each look was distinctly individual but worked as a whole, much like I’m sure it’s like to be a part of a band, a truly fantastic job!” stated Daniel Vosovic of the winning collection.
In the Accessories Category, Chicago-based designer Tracey Mayer is consistently influenced by local artisans in Southern Asia. Her use of 950 silver and sand blasted that made her collection perfect on-stage or on camera.
For Band Accessories, Debbie Peel of Peel created durable stylish bags with multiple compartments for life on the road.
“We want the promotional material to depict a realistic look at life on the road in Rock and Roll. Debbie Peel’s bags do just that, merging function with fashion,” explains Nolcha Creative Director, Lynn Furge.
Dress the Band photo shoot with photographer Andy Espin www.andyespin.com will take place during London Fashion Week on February 23, 2009 in association with Gina Conway Aveda Salon and Fashion TV U.K. Images will be used in Southern Attic’s promotional materials including the press kit, Tour/Gig guides, website and more.
For more information visit www.nolcha.com
To see the entire collections of our winners please log onto:
www.disarm.it
www.traceymayer.com
www.peellondon.com
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Enhancing the careers of emerging fashion industry talent, Nolcha is a global multifaceted platform aiming to bring business to the forefront of the independent fashion market during a peak time in the industry. It enables talented emerging designers to debut their collections to top press and buyers; gain and share industry insight, and network with key industry figure heads. Nolcha events have been featured in Forbes.com, Smart Money TV, BBC. Vogue.co.uk, The Guardian and numerous other prominent media outlets. www.nolcha.com
Lynn Furge
Creative Director
Nolcha
350 Fifth Ave 59th FLoor
New York, NY 10118
708-334-0931
888 nolcha 1
Fax: 646-808-3113
lfurge@nolcha.com
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